Seomyeon, Busan

The area called Seomyeon is Bujeon-dong,[2] Busanjin-gu, Busan. The name of Seomyeon was that of an old administrative district surrounding the area when Busan was a small village in the Joseon Dynasty Era.[2] Current Busanians still call the area Seomyeon as then Busanians did, though its official administrative name now is Bujeon-dong.

The magpie

The district flag of Busanjin-gu symbolizes the 5-way intersection of Seomyeon. It represents the center of Busan as a hub of globalization, finance, commerce, distribution, and information. The district tree is the gingko,[3] which can be seen throughout the area and is said to symbolize stability due to the resistant nature that protects it against disease and insects. The district flower is the chrysanthemum,[3] another plant known to endure harsh conditions. The district bird is the magpie, known for building nests in the branches of very high trees.[3]

Seomyeon Station exit 7

As a transportation hub, Seomyeon has most public transportation, including the subway and buses, to take you anywhere in Busan. Seomyeon Station near the Seomyeon road junction is one of the busiest subway stations in Korea and the transfer station between Busan Subway Line 1 and Line 2. Bujeon Station near Bujeon Market is a train station on the Donghae Nambu Line and Bujeon Line. A bus transfer center also lies in front of the Busan main store of the Lotte Department Store.

Seomyeon Station has also been the subject of testing for new types of access-point (AP) technology. The wireless sensor network is used to optimize task automation in the urban railway system and enhance the overall experience for both the station staff as well as passengers who visit Seomyeon Station.[4]

Seomyeon has notable shopping areas, such as Seomyeon 1st Street. This area is located next to the former Cheonwujang near the intersection of the former Mariposa and the LG Electronics Seomyeon Service Center. Seomyeon 1st Street begun as a hot spot for young people, brimming with restaurants, karaoke, and shopping. In 2001, the Busan government remodeled the area with new sidewalks and street lights, and by 2005, 1st Street became known as the “Street without a car”. Seomyeon 1st Street is now the home of the Seomyeon 1st Street Grand Festival, held annually and consisting of dancing, cocktails, and quiz shows.

Another hallmark of Seomyeon is Seomyeon Printing Street, located south of Lotte Hotel Busan. The street is only 15 meters wide and boasts of around 330 book-making shops. The street is a popular destination for those who wish to have design work done or print their business cards, among many other things. Since 1998, Seomyeon Printing Street has been the home of the Seomyeon Printing Culture Street Union Festival, further cementing its place in the printing industry.

Seomyeon’s most famous area to shop is the Lotte Department Store, which includes an underground shopping area, as well. There are 5 stories below ground and 11 stories above. Among the shops, there is also a cinema, restaurants, and the popular hotel, Lotte Hotel Busan.

Like many other regions in Korea, Seomyeon has its own regional dishes it considers to be specialties. While enjoying the sights of the area in the summer, one can dine on milmyeon, or cold sour, sweet, and spicy noodles in meat broth. In the colder months, Seomyeon offers a dish called ttukbaegi (meaning earthen pot) stew, usually made with fermented soybean paste, soft tofu, or fish and hot pepper. This special pot allows the stew to remain hot long after it has finished cooking. Other noteworthy Seomyeon specialties include pork and rice soup, kalguksu (chopped noodles), and broiled sea eel.