Secretary of State for Global Spain

The Secretary of State for Global Spain (SEEG) is a senior minister of the Ministry of Foreign Affairs, European Union and Cooperation of the Kingdom of Spain. As a senior minister, it is a political appointment made by the Foreign Minister.

Secretary of State for Global Spain
Secretario de Estado de la España Global
Coat of Arms used by the Government
Incumbent
Manuel Muñiz Villa
since January 30, 2020
Ministry of Foreign Affairs, European Union and Cooperation
Secretariat of State for Global Spain
StyleThe Most Excellent (formal)
Mr./Ms. Secretary of State (informal)
AbbreviationSEEG
Reports toForeign Minister
NominatorForeign Minister
AppointerThe King
PrecursorHigh Commissioner of the Government for Brand Spain
FormationOctober 9, 2018
First holderIrene Lozano
Websitehttp://www.thisistherealspain.com

The Secretary of State for Global Spain is responsible for improving the foreign image of Spain as well as the coordination of the different bodies of the public administrations entrusted with the same task.

In this sense, the SEEG is in charge of planning and promoting of the foreign action with the objective of promoting Spain worldwide and developing tools to monitor and improve its foreign image. The most known policy that this Secretariat of State develops is Marca España (Brand Spain), a policy started in 2012 and that today, with some modifications, still is active.[1]

History

The origin of the Secretariat of State for Global Spain dates back to 2012,[2] when the government of Mariano Rajoy, created the position of High Commissioner of the Government for Brand Spain, a position entrusted with the objective of coordinating the multiple private and public bodies that had an foreign action in order to give coherence to the image of Spain outside. This position had its own office known as Office of the High Commissioner.

The High Commissioner was created during the economic crisis and it had no any budget.

With the change of government in 2018, the new government decided to give this department its own budget to make it more efficient and change its name to the current one. As the High Commissioner, this new body was granted with the level of Secretariat of State.

In 2020, the Secretariat of State was restructured to extend its competencies. It was transferred to this department the Diplomatic Information Office and the Directorate-General for International Economic Relations.

Structure

The Secretariat of State for Global Spain is composed by an only department called Global Spain Office.
The Global Spain Office is a body with a directorate-general level of management that depends on the Secretary of State for Global Spain and that has the competences to prepare the proposal of the annual plans of foreign action for the promotion of Global Spain, which is elaborate with the contributions made by the ministerial departments and their public bodies with competencies in this field and prepare the agreements that are required in the scope of the powers of the Secretary of State.

Its responsible also for developing a periodic information tool to know and measure the perception about Spain, and build a system of objective indicators, by external measurement data, that allow for their follow-up; prepare periodic reports on the activities carried out and the results obtained, as well as study and channel the initiatives formulated by the organs of the General State Administration, the dependent public bodies, as well as any entities, sectoral organizations and associations or public foundations or private.

List of State Secretaries
No. Image Name Term of Office Ministers serving under Prime Minister
Began Ended Days of Service
1º Irene Lozano 13 October 2018 29 January 2020 474 Josep Borrell Pedro Sánchez
2º Manuel Muñiz 30 January 2020 Incumbent 95 Arancha González Laya

References
  1. "Royal Decree 1271/2018, of October 11, by which the basic organic structure of the Ministry of Foreign Affairs, European Union and Cooperation is developed". boe.es (in Spanish). Retrieved 2018-11-23.
  2. "Royal Decree 998/2012, of June 28, which creates the High Commissioner of the Government for the Spain Brand and modifies Royal Decree 1412/2000, of July 21, to create the Foreign Policy Council". www.boe.es (in Spanish). Retrieved 2018-11-23.
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