Seabrook Potato Crisps

Seabrook Crisps (often shortened to Seabrook's) is a UK brand of crisps produced in Bradford, England, by Seabrook Crisps Ltd.

Seabrook Crisps Ltd
Private
IndustryCrisps
Founded1945[1]
FounderCharles Brook
HeadquartersBradford, England
Key people
Jonathan Bye
(CEO)
Daniel Woodwards
(COO)
Jon Wood
(Commercial Director)
£28m
OwnerCalbee UK
Number of employees
c.150
Websiteseabrookcrisps.com

History

The company was founded in 1945[2] by Charles Brook, and the name supposedly arose because of an error in a photo-processing shop; instead of writing "C. Brook" on a film, a clerk wrote "Seabrook". Original production was in Allerton, but in 1979-80 a larger factory opened in the Princeville area of Bradford; production continued at the Allerton factory until 2004.[3] Seabrook's crisps are distributed widely in the north of England, and increasingly in the south, and are also sold through mail order.

Most of the potatoes used by the company are grown within 50 miles of the Bradford headquarters, Seabrook House. The crisps, sold in a variety of pack sizes, are salted with sea salt and are produced in a range of new and traditional flavours. The brand is best known for its bold flavours – Seabrook Crisps typically have a much stronger flavour delivery than its competitors.

As of 2017, Seabrook Crisps employs about 150 people, and is 75% owned by LDC (Lloyds Development Capital) and 25% by the management team: Jonathan Bye (CEO), Daniel Woodwards (COO), Jon Wood (commercial director) and Paul Monk (chairman). The company turnover in 2017 was approximately £28m per annum.

In October 2018, Seabrook Crisps was acquired by the UK subsidiary of Japanese snack company Calbee.[4][5]

References
  1. Company details for McLaren Group Limited at Companies House
  2. Grandflame. "Grocery News from the Grocery Trader Magazine including all Grocer news today". www.grocerytrader.co.uk. Retrieved 7 September 2017.
  3. "Crispy business". FoodManufacture.co.uk. Retrieved 7 September 2017.
  4. "Calbee UK buys Yorkshire-based Seabrook Crisps". The Yorkshire Post. Retrieved 3 October 2018.
  5. "Walker Morris advises Calbee UK on its acquisition of Seabrook Crisps". Walker Morris. 3 October 2018. Retrieved 6 January 2020.
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