Scrubs Magazine
Scrubs Magazine is a lifestyle magazine and website for nurses, which premiered November 15, 2009. The quarterly magazine, which covers a range of lifestyle topics including beauty, money, style, health, and wellness, is audited by Business Publications Audit (BPA) Worldwide. Scrubs magazine has a paid circulation of 371,082 for the period ending December 31, 2011 and is distributed to over 1,500 nursing apparel stores nationwide, to select nursing students, VIP nursing school administrators and key nursing associations.
| Frequency | Quarterly |
|---|---|
| First issue | November 15, 2009 |
| Country | United States |
| Based in | Santa Monica, California |
| Language | English |
| Website | scrubsmag |
The Scrubs website features conversations with nurse bloggers and has an average monthly traffic of 2 million. Its social channels include: Funny Nurses, Scrubs Magazine, Men in Nursing, Soy Enfermer, Student Nurses.
Concept
Strategic Partners, Inc. (SPI) – a nursing apparel and footwear company in the United States and manufacturer/distributor of scrubs – is the founding sponsor. The concept for Scrubs was created by Michael Singer of SPI now Careismatic Brands.
References
- Miami Herald: http://www.miamiherald.com/living/health/story/1358763.html
- MediaPost: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120544
- Washington Post: https://www.washingtonpost.com/wp-dyn/content/article/2009/11/20/AR2009112003534.html
- Nursing Times: https://www.nursingtimes.net/archive/lifestyle-magazine-for-nurses-launches-22-11-2009/
- National Public Radio: http://marketplace.publicradio.org/display/web/2009/11/13/am-nurses-mag/
- LA Observed: http://www.laobserved.com/archive/2009/11/looking_at_scrubs_magazin.php
- ANA Smart Brief: http://alquemie.smartbrief.com/alquemie/servlet/encodeServlet?issueid=65DF0B70-5AAC-4B09-AFCF-ABD7E499E67F&lmcid=archives
- LA Times: http://latimesblogs.latimes.com/booster_shots/2009/11/nurses-work-long-hours-sometimes-for-little-pay-and-are-often-under-appreciated-for-their-caregiving-work-but-some-recogni.html
- Mediabistro: http://www.mediabistro.com/fishbowlny/magazines/scrubs_enters_niche_magazine_market_142079.asp
- Folio: http://www.foliomag.com/2009/apparel-manufacturing-launch-lifestyle-magazine-nurses
- Press Release, November 2009: http://scrubsmag.com/scrubs-magazine-premieres-november-3-2009-press-release/