Saul Maslavi

Saul Maslavi was born on October 14, 1964 in Tehran, Iran to Feryal and Jacob Maslavi. He grew up in Tehran until he was eleven years old after which he moved to England. While in England, Maslavi attended Shiplake College, a boarding school for boys. A year before his scheduled high school graduation from Shiplake, he moved to the United States and attended John L. Miller Great Neck North High School in New York. In 1982 Maslavi attended Baruch college in Manhattan New York. His father Jacob who had started a fashion company called Jovani. He attended night classes and help him to grow the Jovani brand. Soon after he fell in love with the fashion industry with its competitive, innovative and challenging nature. Jovani is now one of the most recognised names in that industry.

Maslavi married Orly Maslavi, an optometrist from California, in 1993. They have four children, three boys and one girl.

Jovani Fashion was founded in 1983 by Jacob Maslavi and his sons, Abraham and Saul Maslavi.[1] The company initially started as a 10-person operation, designing and manufacturing 15 styles of dresses for specialty boutiques. Jovani Fashion began as primarily an evening wear company but explored other markets in 1990 like the growing prom and cocktail trends. By 1992, Jovani’s popularity had increased and business was booming; production had moved to China while designs and patterns were still created in the U.S. In 1996, Jovani brought on American designer Sherri Hill to assist in the expansion of their prom and pageant market; the designer remained with the fashion house for the next 12 years. After his father’s passing in 2006, Maslavi became the unofficial owner of Jovani Fashions. A year later, Maslavi opened a second Jovani showroom in Atlanta, Georgia which was recently renovated in April 2015.

Celebrities including Miranda Lambert,[2] Carrie Underwood,[3] Selena Gomez,[4] Ariana Grande, Taylor Swift[5] and Jewel,[6] have all worn Jovani’s signature pieces for various red carpet, charity, and social events. In 2014, dresses worn by Country music star Miranda Lambert were exhibited in The Country Music Hall of Fame in Nashville, Tennessee.[7]

Today, Jovani Fashion remains family owned and has grown to a 50-person company. Their website states that they serve over 2,000 retailers worldwide.[8] Its retailers include Neiman Marcus.[9]

Throughout the years Maslavi has expanded Jovani Fashions to include several notable collections like JVN by Jovani, an inexpensive prom line; Maslavi, a contemporary ready-to-wear-line; and Jovani Bridal, a wedding dress line.[10]

In 2014, Saul Maslavi was legally named the President and CEO of Jovani Fashion.

In 2013, Saul Maslavi and Jovani Fashion partnered with the non-profit organization Operation PROM[11] to provide prom dresses to underprivileged high school students.

• Official website
• Jovani designer dresses blog
• Jovani Profile on Mercedes-Benz Fashion Week Russia