Sam Goi

Sam Goi Seng Hui (Chinese: 魏成輝; pinyin: Wèi Chénghuī; born 1949), also known as Singapore's "Popiah King", is the chairman of Tee Yih Jia Foods. He is known for selling "popiah" (薄饼) skins, a soft, thin paper-like crepe or pancake made from wheat flour.[2][3][4]

Sam Goi Seng Hui
Born1949 (age 70–71)
Fuqing, Fujian province, China
Alma materDunman High School
Known forInvestor of Teh Yi Jia, "Singapore's Popiah King"
Net worth US $2.1 billion (July 2014)[1]
Websitesamgoi.com

In 2008, he was the largest single shareholder in Super Coffeemix.[5]

Goi has four children. His son Ben Goi served as chief operating officer of Tee Yih Jia. Ben died on 3 February 2019 at the age of 43.[6]

References
  1. Forbes Staff. "Sam Goi". Forbes. Retrieved December 7, 2014.
  2. National Library Board, Singapore. "Goi Seng Hui". Eresources.nlb.gov.sg. Retrieved December 7, 2014.
  3. National Library Board, Singapore. "Goi Seng Hui". Eresources.nlb.gov.sg. Retrieved December 7, 2014.
  4. Woo, Jacqueline. "Popiah King turns emotional at Singapore Business Awards". ST Jobs. STJobs. Retrieved June 8, 2015.
  5. "Newspaper Article - This local 'king' is going places". Eresources.nlb.gov.sg. Retrieved December 7, 2014.
  6. Choo Yun Ting (February 4, 2019). "Popiah King's son Ben Goi dies in Kuala Lumpur". The Straits Times. Retrieved February 23, 2019.


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