SWG (company)

SWG S.p.A. is a market research and opinion polling company in Italy. It was founded in 1981 by Roberto Weber in Trieste, Italy.[1]

SWG S.p.A.
S.p.A.
IndustryPublic opinion research
GenreOpinion polling
Founded1981
FounderRoberto Weber
Headquarters
Trieste
,
Italy
Area served
Italy
Key people
Adrio Maria de Carolis (Chairman)
Maria Cristina Salami (CEO)
Number of employees
50
Websitewww.swg.it/

History

Born in 1981, SWG was the first italian company who used the CATI telephone surveying technique for their interviews. Since 1997 SWG publishes a weekly monitoring of the public opinion. In 2003 it was the first company in Italy who used the CAWI surveying technique.[2]

Chairmen
  • Roberto Weber (1981–2013)
  • Maurizio Pessato (2013–2019)
  • Adrio Maria de Carolis (2019–present)

References
  1. "La presidenza della Swg da Weber a Pessato" (in Italian). Il Piccolo. 28 August 2013. Retrieved 7 June 2020.
  2. "SWG Presentazione istituzionale" (PDF). SWG (in Italian).
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