Watches & Wonders Geneva

Watches & Wonders Geneva (formerly Salon International de la Haute Horlogerie, SIHH)[1] is a trade show of the international watch and jewelry industry. It is organized by the Fondation de la Haute Horlogerie (FHH) and takes place at Palexpo in Geneva, Switzerland. Mainly attended by Richemont group brands,[2] the SIHH is considered as one of the major shows for luxury watches along with Baselworld.[3]

Watches & Wonders was scheduled for 25-29 April 2020 but was canceled due to the COVID-19 pandemic,[4][5][6] and converted to an online format.[7]

History

Established in 1991, the SIHH was a deliberate attempt by Cartier, along with Baume & Mercier, Piaget, Gérald Genta and Daniel Roth, to create a more exclusive trade show dedicated to fine watchmaking.[2] SIHH 2019, which was held from January 14 - 17, 2019, attracted over 23,000 visitors visitors and journalists.[8] In 2018, Audemars Piguet and Richard Mille announced that they will no longer attend SIHH starting in 2020.[9] In October 2019, FHH announced that for its 30th edition (2020), SIHH would change its name to Watches & Wonders Geneva[3] and would be held in successive weeks with Baselworld until 2024.[10] In April 2020 Rolex, Patek Philippe, Chopard, Chanel and Tudor announced that they would be pulling out of Baselworld and host their own fair in April 2021.[11]

References
  1. Watches & Wonders Geneva 2020 (Formerly SIHH) Is Canceled Until 2021 Ariel Adams, A Blog to Watch, February 27, 2020
  2. Jack Forster. "A Quick History Of The SIHH, And What Makes It So Different From Baselworld". Hodinkee.
  3. Paige Reddinger. "SIHH, One of the World's Biggest Watch Shows, Is Changing Its Name and Programming". Robb Report.
  4. Press release Fondation de la Haute Horlogerie
  5. Watches And Wonders Geneva Cancels April Exhibition forbes.com February 27, 2020
  6. Watches & Wonders 2020 Geneva Cancelled due to COVID-19 Monochrome, Xavier Mark, February 27, 2020
  7. The World's Most Private High-End Watch Event Just Went Public Esquire magazine, NICK SULLIVAN, April 24, 2020
  8. SIHH 2019 Press Release
  9. Anthony DeMarco. "Richard Mille, Audemars Piguet To Leave SIHH After 2019". Forbes.
  10. Baselworld News
  11. HOW BASELWORLD SCREWED ITSELF INTO OBLIVION: How the world’s mightiest and most powerful watch fair made precisely the right moves to guarantee its self-destruction WEI KOH, The Rake, April 2020
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