Ritani

Ritani is a fine jewelry company specializing in engagement rings and bridal jewelry. The company is based in New York. Initially a wholesale jewelry brand, Ritani launched its e-commerce website in October 2012.[1] Customers are able to design a custom engagement ring online, then have the ring shipped to a nearby jewelry store to preview in person.[2] The combination of online and in-person shopping puts Ritani in competition with online jewelry retailers such as Blue Nile Inc.James Allen and Ringsberry (jewelry)|James Allen]], as well as traditional jewelers like Tiffany & Co. In 2012, chief investor Cantor Fitzgerald invested $15 million in Ritani, following the Julius Klein Group selling their stake in the company.[3] In January 2014, Ritani was selected for the Forbes list of America's Most Promising Companies[4] for their unique "clicks and bricks" model that blends online shopping and brick-and-mortar stores.[5] In June 2014, Ritani announced that former Blue Nile. CEO Diane Irvine had joined the company's board of directors.[6] Ritani's network of independent jewelry store partners has over 180 locations across the US and Canada.[7] The focus of "clicks and bricks" is to educate and guide the customer as they design their own ring,[8] and then establish trust and confidence with a free in-store preview.[9] Ritani has an inventory of over 60,000 diamonds ranging in price from $184 to $1.7 million.[10]