Recombinant culture

Recombinant culture is when cultural productions such as television shows are rehashed in a series of sequels.[1] The term was introduced by Todd Gitlin in 1983 to describe how in American television networks would create and promote sequels and spin-off over original shows, with "hits" being very rare and "a blatant imitation stands a good chance of getting bigger numbers than a show that stands on its own".[1] The phenomenon has been attributed to advertising-supported media.[1] Examples include the Superman series.[2] Positive examples of recombinant culture have included sampling in music.[3]

References
  1. Sut, Jhally (2006). The spectacle of accumulation : essays in culture, media, & politics. New York, N.Y.: P. Lang. p. 56. ISBN 9780820479040. OCLC 70106785.
  2. Lopes, Paul (2009-04-07). Demanding Respect: The Evolution of the American Comic Book. Temple University Press. ISBN 9781592134441.
  3. "M/C Journal". journal.media-culture.org.au. Retrieved 2017-12-21.


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