Rebel (company)

Rebel is an Australian and New Zealand sport equipment and related apparel chain.

Rebel Sport Limited
IndustryRetail
Founded1985 (1985) in Sydney
HeadquartersLidcombe, New South Wales,
Australia / New Zealand
ProductsSporting goods
OwnerSuper Retail Group (AU)
Briscoe Group (NZ)[1]
Websitewww.rebelsport.com.au
rebelsport.co.nz

After Stirling's big box launch, Rebel sport began a new marketing campaign targeting a wider audience from their traditional club-orientated team sport audience. The company continued their aggressive expansion programme, launching several smaller-format stores such as Napier and Taupo to allow branches to reach further into provincial areas.

Media

On 25 November 2015, Rebel signed on as Women's Big Bash League's naming rights sponsor.[7] Rebel Sport will also become the official online retail store of Cricket Australia.[8]

Briscoe Group has previously owned the naming rights to the New Zealand segment of the Super 14 rugby union competition, which was branded the Rebel Sport Super 14.[9][10]

References
  1. https://www.business.govt.nz/companies/app/ui/pages/companies/1447163/shareholdings?backurl=%2Fcompanies%2Fapp%2Fui%2Fpages%2Fcompanies%2Fsearch%3Fmode%3Dstandard%26type%3Dentities%26q%3Drebel%2520sport
  2. "AscendiaRetail". archercapital.com.au. Retrieved 28 February 2016.
  3. "Harvey staying out of the buy-out reveals much about Archer's shot at Rebel". The Age. Retrieved 28 February 2016.
  4. Speedy, Blair (18 October 2011). "Super Retail looks to expand after Rebel buy". The Australian. Retrieved 28 February 2016.
  5. "About Us – rebel". rebelsport.com.au. Retrieved 28 February 2016.
  6. "Rebel rebrands to black and yellow to tackle premium market". Marketing Magazine. 3 December 2012. Archived from the original on 16 January 2019. Retrieved 16 January 2019.
  7. "rebel throws support behind Women's BBL". bigbash.com.au. Retrieved 28 February 2016.
  8. "rebel throws support behind Women's BBL". cricket.com.au. Retrieved 28 February 2016.
  9. "Rebel Sport a winner". Stuff. Retrieved 28 February 2016.
  10. http://www.heraldsun.com.au/news/shoppers-hit-the-web-to-grab-a-bargain-in-click-frenzy-mayhem/story-fnstek7z-1227360583000
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