Ray Armes

Ray Armes (born 27 December 1951) is a British former auto racing driver and businessman.

Career

He is best known for competing in the British Touring Car Championship. In 1989 he finished third in class and twelfth overall, despite only competing for half the season. Armes drove a PG Tips-sponsored class D Honda Civic Si, built by Trakstar Motorsport. In 1990, he continued with the Civic, running in the new super touring class, but could not repeat his form of the previous year, and he departed the series at the end of the season.[1]

He has also competed in the Rover GTi Championship, National Saloon Car Cup, Volkswagen Vento VR6 Challenge, the Porsche Cup, and the MGF Cup. In 1997 he competed in the opening three rounds of the British GT Championship for Lucent Millennium with a Marcos LM600 alongside Nick Carr.[2]

He was chairman of marketing agency Vibrandt, famously revamping the classic Heinz Tomato Ketchup label[3] before later leaving the company to establish and become CEO of advertising consultancy Touch of Mojo, whose clients include Unilever and Clark's shoes.[4] The company sponsored the Volkswagen Golf championship in 2013.[5]

References
  1. "Archived copy". Archived from the original on 30 October 2013. Retrieved 30 June 2013.CS1 maint: archived copy as title (link) Official 1989 BTCC standings
  2. https://www.driverdb.com/payment/
  3. http://www.eyemagazine.com/feature/article/natural-fantasy
  4. http://www.touchofmojo.com/
  5. http://www.msvracing.co.uk/cars/news-archive/2013/january/golf-gti-championship-joins-forces-with-touch-of-mojo.aspx


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