Pure Planet

Pure Planet is a British energy company founded in 2017 and based in Bath, England. The company supplies green energy within the UK.

History

In 2017, Tom Alexander, Steven Day, and Andrew Ralston announced the founding of a new energy company dubbed "Project Blue Marble" with a planned launch that year. The project had been underway for more than a year, having secured investment from BP along with the necessary energy licenses to operate in the UK.[1] The team, joined by Chris Alliot, planned to supply energy at a cheaper price than other green energy suppliers by "modernising" their approach, operating on an app-based model, making use of modern technology, and avoiding paper bills.[2] Customers can only manage their account via the Pure Planet app.[3]

By May 2019, Pure Planet had grown to 100,000 customers.[4]

Pure Planet was one of a number of green energy companies criticised by Which? in 2019 over their claims to sell "100 per cent renewable" energy. Which? noted that the companies were purchasing Renewable Energy Guarantee of Origin certificates, rather than purchasing renewable energy directly. Steven Day responded by saying that the report had demonstrated a "fundamental misunderstanding of the way electricity is generated, certified, traded, managed by the grid and supplied".[5]

In February 2020, Pure Planet finished second in The Sunday Times' "top 100 small companies" list, making it the top-ranked energy supplier. Judges for the competition cited the organisation's carbon offsetting practices, benefits, mental health support, and commuting offers, as reasons for the ranking.[6]

References
  1. Ambrose, Jillian (18 February 2017). "Virgin Mobile founder to take on Big Six with backing from BP". The Telegraph. Retrieved 22 April 2020.
  2. Hardaker, Alistair (24 March 2020). "Tech Savings Bring Renewables Into Affordability". Business Cloud. Retrieved 22 April 2020.
  3. Brignall, Miles (13 October 2018). "Switch to green energy – and save £250 on your bill". The Guardian. Retrieved 22 April 2020.
  4. Twidale, Susanna (8 May 2019). "BP-backed UK energy supplier Pure Planet cuts prices 2.4 pct". Reuters. Retrieved 22 April 2020.
  5. Chapman, Ben (27 September 2019). "Energy suppliers claim to sell '100% renewable' electricity without producing any green power". The Independent. Retrieved 22 April 2020.
  6. "Bath-based energy supplier named as best workplace in the South West". Bath Echo. 24 February 2020. Retrieved 22 April 2020.
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