Publicis New York

Publicis New York (formerly The Kaplan Thaler Group, founded in 1997[1]) is an American advertising agency based in New York City.[2] Its capabilities are: digital marketing, such as web development,[3] social media, mobile, and online advertising; direct response, television, print, radio, and out of home. The agency is perhaps best known for creating the Aflac duck,[4] Herbal Essences Totally Organic Experience,[5] Continental Airlines “Work Hard. Fly Right." and Swiffer Sweeper campaigns.[6]

Publicis New York
Formerly
The Kaplan Thaler Group
Industryadvertising agency
Founded1997
Headquarters
New York City
Key people
Carla Serrano(CEO)
Dawn Winchester(CDO)
Jamie Rosen(CMO)
Andy Bird(CCO)
Mick McCabe(CSO)
ProductsDigital Marketing such as
web development
social media
mobile
online advertising
Websitewww.publicisna.com

On July 12, 2012, Publicis New York, part of Publicis Worldwide in the USA, and the Kaplan Thaler Group, part of the Paris-based Publicis Groupe, merged to form Publicis Kaplan Thaler. The combined New York-based entity, with over 650 employees, became the U.S. flagship agency within the Publicis Worldwide Network of over 200 offices in 82 countries.

On June 30, 2015 Publicis Kaplan Thaler shortened its name to Publicis New York and officially put the PKT name and KTG agency to rest. The Publicis agency would renovate KTG's original 3 floors at 1675 Broadway and expand to other floors, replacing the brightly colored walls, carpet and Lego wall with a sea of red carpet squares and open office workspaces. The space has been expanded to 8 floors of open-seating in the Activity-Based Working framework, designed by the award-winning Clive Wilkinson.[7] The space won in the Large Office category for Interior Design Magazine's awards in 2018.[8]

The office is led by CEO Carla Serrano, CDO Dawn Winchester, CMO Jamie Rosen, CCO Andy Bird, and CSO Mick McCabe.

Previous CEO and Chief Creative Officer, Linda Kaplan Thaler and President Robin Koval are the authors of three books: BANG! Getting Your Message Heard in a Noisy World,THE POWER OF NICE: How to Conquer the Business World with Kindness,[9] and THE POWER OF SMALL: Why Little Things Make All the Difference.

Publications
  • BANG! Getting Your Message Heard in a Noisy World (Random House, 2003)
  • THE POWER OF NICE: How to Conquer the Business World with Kindness (Random House, 2006)
  • THE POWER OF SMALL: Why Little Things Make All the Difference (Doubleday, 2009)

References
  1. "THE MEDIA BUSINESS: ADVERTISING; The extremely creative Kaplan Thaler Group agrees to be acquired by MacManus Group. - New York Times". Nytimes.com. 1999-05-25. Retrieved 2013-10-25.
  2. Auletta, Ken. "Annals of Communications: The New Pitch". The New Yorker. Retrieved 2013-10-25.
  3. "2010 | The Webby Awards Gallery + Archive". Webbyawards.com. Archived from the original on 2010-04-21. Retrieved 2013-10-25.
  4. "Aflac Duck's Paddle to Stardom: Creativity on the Cheap - WSJ.com". Online.wsj.com. Retrieved 2013-10-25.
  5. "QA with Linda Kaplan Thaler and Robin Koval". Fast Company. 2007-12-20. Archived from the original on 2012-07-31. Retrieved 2013-10-25.
  6. Wong, Elaine (2009-10-09). "Why 'Freshness' Is Wendy's New Marketing Ingredient | Adweek". Brandweek.com. Retrieved 2013-10-25.
  7. "The New Publicis Office in New York by Clive Wilkinson Has No Assigned Desks".
  8. "Interior Awards 2018".
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