Pragma Group

Pragma Group is a UAE holding company, founded in 2003, with interest and experience in diverse businesses, including technology and telecommunications, marketing, hospitality, entertainment and venture capital.[2] [1]

Pragma Group
Private
IndustryConglomerate
Founded2003
HeadquartersDubai, United Arab Emirates
Key people
Joe Tabet (chairman)
Services
  • Entertainment
  • Health
  • Hospitality
  • Technology &​ telecommunications
  • Venture capital
Revenue US$ 650 million(2011)[1]
Number of employees
700 (2011)[1]
Websitewww.pragma-group.com

History

Pragma Group was launched in 2003 by a group of professionals,[1] and with Joseph Tabet as the chairman and chief executive officer of the group.[3]

The core of Pragma's business model is to blend business and management skill, along with strong investment to nurture the growth and development of new, potential ventures that showcase promise.

Since its inception, the group has managed to launch several International concepts[4] in the Middle East, as well as develop myriad start-ups in the Lifestyle and Technology arena. Working with International partners such as Roberto Cavalli, the group has managed to expand while creating a structured foundation of a family of companies.

The company has rapidly grown since launching its business. With a turnover of over US$650 million per annum,[1] the group today consists of brands ranging from the homegrown to the well-known, including: Cavalli Club, Restaurant & Lounge, Cirque le Soir, Billionaire Mansion, The400 Nightclub, Epicure Catering, The Health Factory, the Bo House Cafe, Beefbar, Crazy Fish, etc.

Products and Services

The group is currently pursuing regional and international expansion drive, by building partnerships with well-known and successful brands.However, since 2017 the company faced many setbacks facing money laundering charges. In fact, its CEO, Joe Tabet is in hiding in UAE, and wanted by Police. [5]

Pluto Derinton Games FZCO

In 2003, Pragma Group took PLUTO DERINTON GAMES FZCO, a young, gaming start-up, under its wings and transformed it into the leading distributor and marketer of digital gaming software and related products in the Middle East and North Africa.[6] Today Pluto DG is the singular distribution partner for Microsoft Xbox 360 gaming console in the Middle East and representing games publishers like Konami, THQ & Ubisoft.[7]

LS2 & Derinton International

After the group's success with Pluto DG, the team expanded their support to another IT start-up – Lateral Systems (LS2),[8] a technology integrator and solutions provider with a portfolio of products, services, and solutions for information systems, infrastructure technology, system management and storage; and Derinton International, a re-export hub for GSM products based in Dubai and covering mainly the Levant, Central Africa and Near East regions.[9]

Cavalli Club & Cavalli Caffé

In 2009, Pragma Group in collaboration with International fashion designer, Roberto Cavalli, launched a new lifestyle club concept in Dubai. Cavalli Club Dubai opened to the media and the public, on 7 May at the Fairmont Hotel, located on Sheikh Zayed Road.[10] This first step took Pragma Group from a Middle Eastern company to an International entity. In 2010, Roberto Cavalli Group announced their partnership with Pragma Group in developing and launching the Cavalli Club and Cavalli Cafe Brands worldwide.[11] In 2017, Cavalli Club, Restaurant, and Lounge were recommended by CNN in 2017 as the best party venue in The Middle East.[12]

Cirque Le Soir Dubai

Ryan Bish, the owner of Cirque Le Soir in London in cooperation with Pragma Group, in 2014 opened Cirque Le Soir Dubai- outrageous shows and quirky humor, which become one of the most interesting nightspots in the city. The venue boasts a forever changing mix of performers, whose freaky skills will shock and surprise even the most experienced party-goer. [13]

Billionaire Mansion

In 2015 former F1 boss Flavio Briatore launching the Billionaire Mansion in partnership with Pragma Group and Indian family the Nandas, who own the Taj Hotels Resorts and Palaces. [14]

Beefbar

In 2018, Pragma group in partnership with the Monegasque group Giraudi open first Beefbar restaurant in Dubai. [15]

Crazy Fish

Created in 2017 by Flavio Briatore in Monte Carlo 2017, in 2018 together with Pragma Group they opened in Dubai new restaurant specializes in fresh fish & seafood of the highest quality.[16]

Epicure Catering & The400 Nightclub

In 2005 the group also added a local catering service and an international nightclub. Epicure Catering,[17] one of the corporate and event caterers in Dubai and The400 Nightclub.[1]

Le Talleyrand

Next, the group branched into a lifestyle. The chairman and CEO, Joe Tabet, teamed up with veterans in the culinary industry, to launch Le Talleyrand, in May 2005, a French cuisine restaurant, in Beirut, Lebanon.[18]

Health Factory

Pragma Group took the lifestyle concept a step further with the launch of Health Factory in 2007. A health and nutrition concept, that aims to flog meal programs and life coaching.[19]

Bo House

In November 2010, the group continued with its lifestyle expansion with the launch of a bohemian styled new age restaurant, Bo House cafe at Jumeirah Beach Residence (JBR) Walk, a waterfront community located in Dubai Marina.[20]

References
  1. "Pragma Group". Archived from the original on 2011-12-27. Retrieved 2011-12-25.
  2. "Roberto Cavalli to open the first Cavalli Club in Dubai". AMEinfo.com. 22 July 2008.
  3. "Paving the way for a new Palladium". Arabian Business. 18 August 2010.
  4. "Pragma Group forges ahead with global expansion as it launches latest lifestyle concept". AMEInfo.com. 19 October 2011.
  5. "Flavio Briatore's Billionaire brand comes to Palladium". The National. 11 November 2010.
  6. "Pluto set for UAE launch of Disney.Pixar's Cars 2 video game". AMEInfo.com. 20 June 2011.
  7. "Pluto Games 11 stand set to rock with fun for all the family". Dubai City Info.
  8. "LS2 completes SAP implementation for a large group of companies". LS2Corp. 14 December 2008.
  9. "LS2 Corporation and Derinton International join hands to form LS2Derinton LLC". AMEInfo. 27 January 2008.
  10. "Roberto Cavalli unveils his Cavalli club in Dubai". Dubib.com. 2 May 2009.
  11. "Roberto Cavalli Group and Pragma Group announce the signing of new license agreement". Dubib.com. 20 December 2010.
  12. http://edition.cnn.com/travel/article/new-years-eve-places/index.html
  13. https://www.thenational.ae/business/cirque-le-soir-brightens-up-dubai-nightlife-1.478047
  14. https://www.khaleejtimes.com/business/local/former-f1-boss-to-open-billionaire-club-in-dubai
  15. http://www.timeoutdubai.com/restaurants/news/81423-first-look-brand-new-restaurant-beefbar-opens-in-dubai
  16. http://whatson.ae/dubai/2018/01/first-look-new-seafood-restaurant-crazy-fish-difc/
  17. "Enjoy Iftar with Epicure Catering services". Dubai City Info. 14 June 2011.
  18. "Paving the way for a new Palladium". Digital Production ME. 9 August 2010. Archived from the original on 25 January 2012. Retrieved 25 December 2011.
  19. "Health Factory and Fitness First launch health initiative over Ramadan". AMEInfo. 12 August 2010.
  20. "When the crowds say bo". Hotelier Middle East. 22 June 2011.
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