Pop-up hotel

A pop-up hotel is a hotel which is temporary, being at a location for a short time before being moved. Such hotels may be built from pre-fabricated modules which are plugged together on site or from collapsible structures such as tents or they may be fully mobile, being built on a large vehicle. Often seen as an alternative to glamping, such hotels provide accommodation for seasonal or unique events such as large outdoors music festivals, retreats, weddings or sporting events.[1]

Description

The pop-up hotel trend is part of a global approach of the hospitality industry to create authentic, ultra-local and transient experiences.[2]

Marriott Hotels & Resorts partnered with the Coachella Valley Music and Arts Festival to offer pop-up accommodations on the grounds of the festival.[3][4]

Companies such as Flash Camp and Collective Retreats are specialized in pop-up hotel offers.[3] Snoozebox is a pop-up hotel brand that follows festivals in the UK.[2][5] IceHotel in Sweden was created in 1989 and offers a seasonal fully hand-carved ice resort along the Torne River.[5][4] The Pop-Up Hotel, which launched during the 2011 Glastonbury Festival, specializes in luxury pop-up hotel offers (4-day tent at Glastonbury costs $1,525), and partenered with Historic England in 2013 for an event at the Osborne House.[6][5][4] The Copenhagen-based architecture firm Pink Cloud worked on a new pop-up hotel concept that would capitalize on vacant office spaces.[7][6] Poshtel PopUp is also a stylish brand.[8] The London-based company Black Tomato has a service for its customers to create a pop-up hotel anywhere they want (for prices ranging from $20K to $160K).[9][5]

The concept of pop-up hotels is also being reused by consumer brands and pop-up retail operations.[4] Nutella opened a hazelnut spread-themed pop-up hotel in the Napa Valley in January 2020 (Hotella Nutella).[10]

See also

References
  1. Annabelle Thorpe (22 November 2009), Pop-up hotels set to provide cheap temporary rooms, The Observer
  2. Katja Feldmeier. "Sleeping Around: Pop-Up Hotels". Gopopup.com. Retrieved 18 February 2020.
  3. "Rise of pop-up hotels: Should you introduce alternative room options?". Siteminder.com. Retrieved 18 February 2020.
  4. "Why pop-up hotels are in fashion - JLL Real Views". Hospitalitynet.org. 3 July 2017. Retrieved 18 February 2020.
  5. Daisy Carrington (1 July 2013). "Pop-up hotels: Catch them while you can". Cnn.com. Retrieved 18 February 2020.
  6. Alison Furuto (27 June 2013). "'Pop-Up Hotel' Winning Proposal / PINKCLOUD". Archdaily.com. Retrieved 18 February 2020.
  7. "A new Breed of Sustainable Luxury Pop-Up Hotels". Luxuryhotelassociation.org. 12 June 2018. Retrieved 18 February 2020.
  8. Alicia Brunker (13 February 2017). "How to Design Your Own Pop-Up Hotel Anywhere in the World". Cntraveler.com. Retrieved 18 February 2020.
  9. Morgan Raum (13 November 2019). "There's a Nutella Pop-Up Hotel Coming for One Weekend Only". Yahoo.com. Retrieved 18 February 2020.
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