Poo2Loo

"Take Poo to the Loo",[2] commonly shortened to "Poo2Loo",[1] was an Indian social media campaign led by UNICEF to combat the country's problems with open defecation. It has been criticized for being the subject of many racist jokes posted on online fourms.

Take Poo to the Loo
Open defecation is a danger to public health
DateNovember 2013 (2013-11)[1]
LocationIndia
Also known as"Poo2Loo"
TypeSocial media campaign
ThemeOpen defecation
Organised byUNICEF India
Websitepoo2loo.com

The Times of India reported that the idea was developed and initiated in March 2014 after a sanitation conference was organised by UNICEF India and the Indian Institute of Technology as part of the larger Total Sanitation Campaign, which the Indian government launched in 1999.[1]

Poo2loo calls on Indians to "take the pledge" and show support by signing the following petition addressed to then President Pranab Mukherjee:[3]

Hon'ble President of India,
I call on you as Head of State to ensure that India rises to the challenge of ending open defecation. As a citizen of India, I am proud of our country's rich and varied culture; we have a beautiful land. However, over 620 million people do not use a toilet and nearly as many accept this practice. The result is an unacceptable level of filth in our environment. This is why I have chosen to take a stand and raise my voice with that of many other young people. We want our sisters and brothers to survive, grow and develop as healthy individuals in a clean country. We urgently request your help. Together we can change India.

The website of the movement contains many puns and some unusual media, including a simple educational video game called Toilet Trek. The official mascot of the movement is antihero "Mr. Poo", an anthropomorphic turd.[4][5]

See also

References
  1. Sharda, Shailvee (6 March 2014). "Poo2Loo to break open defecation taboo". Times News Network. Retrieved 2019-09-07 – via The Times of India.
  2. "About the Campaign". poo2loo.com. Archived from the original on 2015-03-19.
  3. "The Pledge". poo2loo.com. Archived from the original on 2015-03-18.
  4. McGrath, Timothy (16 April 2014). "UNICEF's 'Poo2Loo' campaign targets open defecation in India with weird games, videos, shitty puns, and a turd mascot". GlobalPost. Archived from the original on 2014-04-16.
  5. Ruble, Kayla (18 April 2014). "UNICEF Is Inviting India to a Poo Party". Vice News. Retrieved 2019-09-07.
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