Playrix

Playrix is an international developer of free-to-play mobile games headquartered in Dublin. [3][4]. The company has offices in Moscow, St. Petersburg, Dublin, Almaty, Yerevan, Kyiv, Vologda, Voronezh, Ivanovo, Kaliningrad, Petrozavodsk, Kharkiv, Novosibirsk, Novi Sad, Chelyabinsk, Veliky Novgorod, Rostov-on-Don, and Minsk.[3] At present, Playrix has over 2,000[5] employees working from its offices or remotely.[6]

Playrix
Private
IndustryMobile games
Founded2004 Vologda, Russia
Founder
Headquarters
Vologda 
,
Russia 
Number of employees
over 2000 (2018) [2]
Websitewww.playrix.com

History

The company was founded by Dmitry and Igor Bukhman in 2004 in Vologda, Russia.[6] Playrix originally specialized in developing casual computer games.

Since 2011,[7] the company has been developing free-to-play games for smartphones and tablets.

In 2013 Playrix launched Township, its first free-to-play mobile game in the App Store for iPhone, iPad, and iPod touch. It later became available on Google Play,[8] the Amazon Appstore,[9] the Mac App Store,[10][11] and the Windows Phone Store.[12] The game is a combination of city-building and farming.

In April 2015, the company announced[13] the launch of its second free-to-play mobile project. Fishdom: Deep Dive,[14] a match-3 puzzle game, was released worldwide in the App Store in August 2015.[15]

In August 2016, Playrix released another[16] match-3 game — Gardenscapes.

In September 2016, the company became the highest grossing mobile game developer in the CIS and Baltic states region according to App Annie.[17] In the second quarter, Playrix ranked in the Top 20 biggest mobile game developers in the world.[18]

In the summer of 2017, the company launched Homescapes — a Gardenscapes spin-off that is also a match-3 game.[19]

In August 2017, the company became the leading mobile game publisher in Europe[20] based on revenue from Google Play and the App Store. In 2018 Playrix became the No. 9 highest grossing game publisher globally on iOS and Android.[21][22]

In April 2019, Igor and Dmitry Bukhman made it onto the Bloomberg billionaire index. Their net worth is $1.4 billion each.[6]

In the fall of 2019, Playrix has launched a new free-to-play game called Wildscapes, also a match-3 game like Homescapes and Gardenscapes.

Games

Awards
  • In 2014, Township was named one of the best Mac games of the year according to Apple.[23]
  • By the end of 2016, Fishdom was on the Top Trending list according to Google Play.[24]
  • In 2016, Gardenscapes was listed as one of the best apps in the Best Games category on iPad Russia in the App Store[25] and in the Most Irresistible category on Google Play.[14]
  • In 2016, Gardenscapes was named Game of the Year by Facebook.[26]
  • In 2018, Gardenscapes won in the Best Game Management & Live Ops category at the Mobile Games Awards.[27]

Criticism

Playrix has been criticised for its use of deceptive or false advertisements on mobile advertisement platforms such as AdMob.[28] Advertisements for many of their games like Fishdom, Gardenscapes, and Homescapes display gameplay that does not represent the actual gameplay of the product in question.[29][30] For example, Homescapes advertisements represent the gameplay as repairing a home by selecting the correct tool, while in reality, it is a match-3 game.[31]

References
  1. Владислав Новый, Дмитрий Шестоперов Playrix выросла в рейтингах Коммерсантъ
  2. Anastasia Karpova Как братья Бухманы построили одну из крупнейших игровых компаний в мире — Playrix — и стали миллиардерами Forbes (Россия)
  3. "Playrix Games". Playrix. Retrieved 2019-07-12.
  4. ""В России наши игры в топе. Но бренд не знает почти никто" Два брата из Вологды сделали компанию Playrix и попали в список миллиардеров Bloomberg". meduza.io. Retrieved 2019-07-15.
  5. "Как братья Бухманы построили одну из крупнейших игровых компаний в мире — Playrix — и стали миллиардерами". www.forbes.ru (in Russian). Retrieved 2020-04-01.
  6. "Russian Gamer Brothers Are the Newest Hidden Billionaires". 2019-07-11. Retrieved 2019-07-12.
  7. "Company - Playrix". www.playrix.com. Retrieved 2019-07-12.
  8. "Township - Apps on Google Play". play.google.com. Retrieved 2019-07-12.
  9. "Township". www.amazon.com. Retrieved 2019-07-12.
  10. "Township: Farm & City Building". App Store. Retrieved 2019-07-12.
  11. "Township: Farm & City Building". Mac App Store (in Russian). Retrieved 2019-07-12.
  12. "Township — Microsoft Store". Microsoft Store (in Russian). Retrieved 2019-07-12.
  13. "Playrix: "Fishdom: Deep Dive была готова почти 2 года назад"". app2top.ru (in Russian). Retrieved 2019-07-15.
  14. Fishdom: Deep Dive release
  15. "Fishdom and Gardenscapes have been featured in Apple's and Google's Best of 2016 lists! :)". www.facebook.com. Retrieved 2019-07-15.
  16. "Playrix анонсировала новую три-в-ряд — Gardenscapes". app2top.ru (in Russian). Retrieved 2019-07-15.
  17. "Game of The Year". Facebook. 21 December 2016.
  18. "Russia, CIS and Baltic Publishers Outpace the Global Gaming Market". App Annie Content. Retrieved 2017-09-25.
  19. "Gardenscapes developer Playrix soft-launches sequel Homescapes". pocketgamer.biz. Retrieved 2017-09-25.
  20. Михайлова, Лера (2017-10-13). "Российская Playrix возглавила рейтинг европейских издателей игр по объему доходов в августе 2017 года". vc.ru. Retrieved 2017-10-22.
  21. "App Annie's Top 52 Publishers of 2018 | App Annie Blog". App Annie Content. Retrieved 2019-07-12.
  22. "По итогам 2018 года Playrix вошла в десятку самых зарабатывающих мобильных компаний мира". app2top.ru (in Russian). Retrieved 2019-07-12.
  23. "Township for Windows Phone".
  24. "Fishdom". www.facebook.com. Retrieved 2019-07-12.
  25. Playrix анонсировала новую три-в-ряд - Gardenscapes
  26. App Store Best of 2016
  27. Chapple, Craig; Editor, Senior. "First ever Mobile Games Awards winners revealed". pocketgamer.biz. Retrieved 2019-07-12.CS1 maint: extra text: authors list (link)
  28. "Playrix false advertising breaks Google Developer Policies. What can be done about it? - Google Play Community". support.google.com. Retrieved 18 April 2020.
  29. Nelson, Noah (20 March 2019). "Why We're Stuck With Fake Game Ads: They Make Big Bucks". YR Media. Retrieved 18 April 2020.
  30. "Why Mobile Games Use Fake Ads? One more point". StoreMaven. 24 October 2019.
  31. "False advertising in mobile games overview". Blog - Apptica. 9 August 2019.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.