Animoca Brands

Animoca Brands (Animoca Brands Corporation Ltd) was founded in January 2014 by Yat Siu and is a spin-off of Animoca (Appionics Holdings Ltd.).[3] Animoca Brands is a global developer leveraging popular brands, gamification, AI, blockchain, and mobile technology to make engaging apps ranging from games to fitness solutions. With its subsidiaries Zeroth.ai, Brinc AOA and Leade.rs it is also a VC/accelerator. Animoca Brands ranked 5th in BlockchainGamer.biz’s list of Top 50 blockchain companies 2020.[4] The Company is based in Hong Kong, Canada, Finland, and Argentina.

Animoca Brands Corporation Ltd
ltd
ISINAU000000AB15 
IndustryVideo games, Venture Capital, Blockchain
Founded2014[1]
FoundersYat Siu
Headquarters
Hong Kong
,
China
Key people
Robby Yung, Yat Siu
ProductsThe Sandbox, F1® Delta Time, Beast Quest Ultimate Heroes, Crazy Defense Heroes, Crazy Kings
Revenue25.1M (2019)[2]
Websitewww.animocabrands.com 

It had been listed on the Australian Securities Exchange since 23 January 2015.[5] As of March 9, 2020, Animoca Brands has been delisted from the ASX.[6]

Video Games

Acquisitions
Leade.rs

Animoca Brands owns 100% of the event organisation platform Leade.rs.[8]

OliveX

Animoca Brands owns 85% of OliveX.ai, partner of lympo.com.[9] OliveX leverages AI and gamification to improve users’ health and fitness.

Zeroth.ai

Animoca Brands owns 67% of Zeroth.ai.[10] Zeroth is an early-stage startup incubator focusing on artificial intelligence and machine learning companies. So far more than 60 companies from 15 countries have been supported with sums ranging from $20,000 to $120,000. In return, Zeroth receives 6% of the shares in each company. Zeroth.ai has a partnership with the Incubator and VC DEEPCORE, a company of the SoftBank group.

Fuel Powered

Animoca Brands owns 60% of the shares in Fuel Powered, a multiplayer and live event service provider for mobile games.[11]

iCandy Interactive

Animoca Brands owns 15.5% company shares of iCandy Interactive Limited.[12]

Date, LikeCoin, Musicoin, OST, Harmony, I-House and Lympo

Animoca Brands holds stakes in the blockchain companies: Date, LikeCoin, Musicoin, OST, Harmony, I-House and Lympo.

Mind Fund and Helix

Animoca Brands has a partnership with venture capital firm Mind Fund and Accelerator Helix.

Brinc AOA

Animoca Brands is co-founder of the gaming and esports accelerator Brinc AOA.

Talenthouse

Animoca Brands has a strategic partnership with Talenthouse (US$2m for 448,413 shares of preferred stock in Talenthouse).[13]

Dapper Labs

Animoca Brands has a partnership with the blockchain company Dapper Labs, the company behind CryptoKitties.

Pixowl, TicBits, nWay, TSB Gaming, Tribeflame, Stryking Entertainment, Lucid Sight, Experimental Group and Skytree

Animoca Brands owns the game developers Pixowl, TicBits, nWay, TSB Gaming, Tribeflame, Stryking Entertainment and is invested in Experimental Group and with $6M in Lucid Sight. Animoca owns 75% of the game developer Skytree.[14][15][16][17][18][19][20][21]

Sky Mavis

Animoca Brands invested in Sky Mavis, the maker of Axie Infinity.[22]

Quidd

Animoca Brands acquired Quidd for 30m.[23][24]

Partnerships
HTC

Animoca Brands has a partnership with HTC. This includes product development and collaboration in the areas of games, blockchain, artificial intelligence, machine learning, augmented reality and virtual reality.[25]

iClick Interactive Asia Limited

Animoca Brands has a partnership with iClick Interactive Asia Limited. The deal is expected to generate $8 million in revenues for Animoca in 2019.[26]

Softbanks Deepcore

Animoca Brands' subsidiary Zeroth.ai and Softbanks Deepcore have a partnership.[27]

Atari

Animoca Brands has a partnership with Atari. As a pilot project Animoca develops a blockchain version of RollerCoaster Tycoon.[28]

Funding

On November 15, 2011, Animoca raised an undisclosed amount of funding in a Series A round led by Intel Capital and IDG-Accel (which tapped its China Growth Fund III).[29]

On August 15, 2018, Animoca raised $1 million investment by Sun Hung Kai and $0.5 million by strategic partner Lympo.[30]

On December 18, 2018, Animoca Brands announced that it has completed a ~A$715k placement to institutional and sophisticated investors.[31]

In May 2019, Animoca raised $2.5 million in funding for the rebuilding of The Sandbox to be a blockchain gaming platform with user-generated content.[32] In Q3/2019, Animoca's The Sandbox raised another $2.01 million in cash and cryptocurrency. Investors included Square Enix, B Cryptos, and True Global Ventures.[33][34]

References
  1. "Animoca Brands: Revolutionizing the branded mobile gaming industry".
  2. https://hotcopper.com.au/documentembed?id=uOMxKKzFkiWRTLKhOROKAxjvSDYL4Q68yhf2v%2FZ7jrFiGug%3D
  3. "Animoca Spins Off "Animoca Brands"".
  4. "Animoca Brands ranks as number five in top 50 blockchain company list for 2020".
  5. "Animoca Brands lists on Australian Securities Exchange (ASX)".
  6. "Animoca Brands (ASX:AB1) delisted from ASX".
  7. "Animoca Brands has an early lead in blockchain gaming boom". February 21, 2019. Retrieved March 14, 2019.
  8. "ASX-listed Animoca acquires event organising platform Leade.rs".
  9. "Animoca Brands launches new business OliveX".
  10. "AI accelerator Zeroth bags investment from digital media firm Animoca".
  11. "Animoca buys Fuel Powered and reveals Chinese CryptoKitties deal".
  12. https://www.animocabrands.com/update-sale-game-icandy
  13. "Animoca Brands partners with global talent platform Talenthouse". March 29, 2019.
  14. "Animoca Brands acquires Sandbox game developer Pixowl for $4.875 million". August 27, 2018.
  15. "Animoca acquires Finnish dev TicBits".
  16. ""The Sandbox" (TSB Gaming) receives ~$3.6m in investment".
  17. "Animoca Brands acquires Finnish mobile developer Tribeflame".
  18. "Animoca Brands acquires Stryking and completes strategic capital raise".
  19. https://gamesbusinessreview.com/2019/04/04/animoca-brands-invests-6m-in-lucid-sight-developer-of-mlb-champions
  20. "Animoca Brands acquires award-winning game studio Skytree". April 12, 2019.
  21. "HotCopper | ASX Share Prices, Stock Market & Share Trading Forum".
  22. "The Maker of Axie Infinity, Sky Mavis, Gets Investment from Animoca Brands". November 7, 2019.
  23. "Snap is raising $1 billion to invest in content, AR, and possible acquisitions". August 7, 2019.
  24. "Animoca Brands to acquire Quidd".
  25. "Animoca Brands partners with HTC for capital and mobile distribution boost". July 12, 2018.
  26. https://smallcaps.com.au/animoca-brands-chinese-marketing-partnership-iclick-interactive
  27. "SoftBank's Deepcore and accelerator Zeroth team up to hunt early-stage AI opportunities".
  28. "Atari and Animoca Brands will do blockchain-based Rollercoaster Tycoon and Goon Squad games". December 18, 2018.
  29. "Mobile Games Publisher Animoca Raises Funding From Intel, IDG-Accel". Techcrunch. November 15, 2011.
  30. "Animoca Brands secures investment from renowned Asian financial powerhouse". August 15, 2018.
  31. https://www.animocabrands.com/animoca-brands-invests-in-zeroth-ai
  32. "Animoca Brands raises $2.5 million for The Sandbox blockchain gaming platform". VentureBeat. May 22, 2019. Retrieved October 6, 2019.
  33. https://www.forbes.com/sites/darrynpollock/2020/03/30/blockchain-gaming-attracting-heavy-hitters-as-square-enix-backs-tsb-gaming/
  34. https://venturebeat.com/2020/03/19/the-sandbox-raises-2-million-more-to-build-out-blockchain-based-game-world/
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