Piping Hot (surfwear)

Piping Hot is an Australian surf and street clothing brand. It was established in 1975 by Fred Pyke and Rod Brooks in Torquay, Victoria.[1]

Piping Hot Pty Ltd
Piping Hot
Traded asDive and Surf (1967–1975)
IndustryFashion
FounderFred Pyke
Headquarters
Sydney
,
Australia
ProductsApparel, accessories and hard goods
ParentSaban Brands
Websitepipinghotaustralia.com

The brand has sponsored world-class Australian surfers since 1975 including Simon Anderson, Pam Burridge, Barton Lynch, Sally Fitzgibbons and Wade Carmichael.[2]

In 2018 the brand launched its first sustainable product offer[3] extending the range in 2019 to the entire swimwear range.

Company

Piping Hot is an Australian surfwear brand, founded in 1975 in Torquay, Victoria, Australia by Fred Pyke. Today the brand operates under a licence model, and is predominantly sold through major discount department store, Target Australia. The company's headquarters are in Sydney, Australia.[4][5][6][7][8][9]

Initially Piping Hot operated a traditional wholesale model. As Piping Hot's brand awareness and popularity grew amongst Australians, the company's then managing director, Mark Johannsen made the decision to move to a licence model in partnership with Target Australia in 1998.

History

The company initially produced bespoke surfboards and wetsuits sold out of their small Torquay-based factory, under the name Dive and Surf, established in 1967. In 1975 the company introduced the brand Piping Hot, and began trading under that name.

In the late 1970s many world-class surfers such as Larry Bertlemann, Nick Carroll, Nat Young, Joe Engel and Simon Anderson appeared in magazine ads and competed internationally, further promoting the brand.

In 1981 Piping Hot sponsored surfer Simon Anderson, who won the Bells Beach Surf Classic in the 30 ft category. Anderson's ride and support for Piping Hot solidified the company's position in the market.

In 1984 Piping Hot released the ‘Smoothie’, the biggest-selling wetsuit in Australia. Later that year Piping Hot opened Australia's largest surf shop at the surf coast plaza in Torquay.

In the 1990s Piping Hot announced the sponsorship of surfing world titleholders Barton Lynch and Pauline Menczer.

Piping Hot was sold to Mark Johannsen, and its business model moved away from traditional wholesale to an exclusive licensing arrangement with Target Australia.

On 24 March 2015 it was announced that Saban Brands Lifestyle Group had acquired Piping Hot.

In September 2019 Piping Hot launched a limited T-shirt collaboration with Australian record producer and DJ Flume sold exclusively at his pop-up stores in Melbourne and Sydney.[10]

References
  1. "Our Story". Piping Hot. Retrieved 9 May 2018.
  2. "Piping Hot announces Professional Surfer Sally Fitzgibbons as Official Brand Ambassador". 8 June 2015. Retrieved 3 December 2019.
  3. "Piping Hot is moving into sustainable swimwear". 19 December 2018. Retrieved 3 December 2019.
  4. "Piping Hot rides high as rivals left in its wake".
  5. "Piping Hot, Leading Australian Surf Brand, Joins Saban Brands' Portfolio – Business Wire Australia and New Zealand".
  6. "Piping hot success with Target – RetailBiz: Australian Retail News".
  7. "Piping Hot Announces Professional Surfer Sally Fitzgibbons as Official Brand Ambassador – Business Wire".
  8. "Subscribe to The Australian".
  9. "Saban Acquires Piping Hot". License Global.
  10. "There are a bunch of Flume pop-ups happening this month". 25 September 2019. Retrieved 3 December 2019.
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