Peter Souter

Peter Souter (born 1962) is the chairman and chief creative officer of TBWA London[1][2][3][4] and former executive creative director of Abbott Mead Vickers BBDO.[5][6][7][8]

During his career as an advertising creative, Souter created a very large number of campaigns.

Peter Souter is also a writer, and has written plays for theatre and radio, including the screenplay for ITV's television drama Married Single Other.[9]

Advertising career

Souter began his career in advertising as a copywriter at Abbott Mead Vickers BBDO in 1991, where he worked alongside Paul Brazier for 4 years. He then moved on to become deputy creative director in 1995, then executive creative director in 1997, taking over for David Abbott.[10] In 2005 he worked on the 'Make Poverty History' campaign,[11] which he said was the work of which he is most proud.[12]

Writing career

Souter has written plays for radio, theatre and television. His radio plays for BBC Radio 4 include Puddle, Goldfish Girl, Stream River Sea, That's Mine, This is Yours, What Love Sounds like and "13a, 13b".

Souter's television drama, Married Single Other, is a series based on the lives of group of people who are either married, single or "other", other being defined as in a relationship. It was aired on ITV in February 2010.[13]

For theatre, Souter wrote the play Hello/Goodbye, which was sold out at the Hampstead Theatre in its first run in 2013,[14] and is playing again from 21 January to 28 February 2015.[15]

References

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[1] ttp://tbwa-london.com/about/people/

[2] ttps://www.campaignlive.co.uk/alist/2015/peter-souter/6fca2077-da99-4f25-bee4-cd807efff7c0

[3] ttps://www.campaignlive.co.uk/article/peter-souter-remain-chairman-tbwa-london/1440220

[4] ttps://www.youtube.com/watch?v=1_qe0usxvVE

[5] ttps://www.independent.co.uk/news/media/cv-peter-souter--director-abbott-mead-vickers-bbdo-1142418.html

[6] ttps://www.independent.co.uk/news/media/cv-peter-souter-creative-director-abbott-mead-vickers-bbdo-1142418.html

[7] ttps://www.campaignlive.co.uk/article/amv-bbdo-advertising-supplement-profile-michael-baulk-andrew-robertson-peter-souter-new-power-generation-abbott-meads-seamless-succession-envy-adland/26558

[8] ttps://www.campaignlive.co.uk/article/peter-souter-exits-amv-career-tv-drama/828853

[9] ttps://www.imdb.com/name/nm2241480/

[10] ttp://www.moreaboutadvertising.com/2012/08/tbwa-uk-finally-admits-its-got-a-crisis-and-appoints-old-amv-hand-peter-souter-to-try-to-fix-it/

[11] ttp://www.coloribus.com/adsarchive/tv-commercials/make-poverty-history-make-poverty-history-7084355/

[12] ttps://www.telegraph.co.uk/lifestyle/interiors/10053402/My-space-Peter-Souter-advertising-executive-and-writer.html

[13] ttps://www.imdb.com/title/tt1361110/

[14] ttps://www.telegraph.co.uk/culture/theatre/theatre-reviews/11370036/HelloGoodbye-Hampstead-Theatre-review-this-play-will-break-your-heart.html

[15] ttp://www.hampsteadtheatre.com/whats-on/2015/hellogoodbye/