Parimatch (company)

Parimatch was established in 1994 in Kyiv, Ukraine.[3] The company entered the Russian market in 1998. Online betting website was launched in 2000 and was one the first among bookmakers in the CIS region.[4] In 2004 Parimatch expanded to the Belarusian market.[5] In 2005 Parimatch began operations in Moldova and Georgia.[6] In 2015 Parimatch entered the Kazakhstan market and began cooperation with Federbet to prevent match fixing.[7] In 2017 the company began operations in Tanzania[8] and Cyprus,[9], in 2020 — in India [10]. In December 2018 Parimatch's CEO, Sergey Portnov won Leader of the year award at the SBC Awards held in London.[11]

In February 2019 Parimatch signed Conor McGregor as its brand ambassador.[12] [13] [14] In July 2019 Mike Tyson became brand ambassador of Parimatch.[15] In February 2020 the company joined the Esports Integrity Commission to assist with battling cheating and fraud in esports.[16]

Parimatch operates under local licenses issued by the regulatory authorities of each country in Cyprus, Belarus, Kazakhstan and Tajikistan. Parimatch brand is represented as a franchise with local licenses in Russia,[17] Tanzania,[18] The company also carries out its activity under the international license of Curaçao (eGaming) [19]

• Company is an official sponsor of the national both football and basketball teams[20] of Ukraine, Ukrainian Hockey League,[21] Greco-Roman Wrestling Federation of Ukraine [22] Ukrainian beach soccer team and Ukrainian Basketball Championship.
• Premium partner of FC Shakhtar.[23][24]
• General sponsor of the Cyprus football club APOEL.[25][26]
• Official sponsor of the UFC in EMEA region.[27]
• Official sponsor of the esports club Virtus.pro.[28]
• In July 2018 UFC and Parimatch announced a multi-year partnership that establishes Parimatch as the “Official Betting and Wagering Partner of UFC” across the entire EMEA region, excluding the United Kingdom and Ireland.[29]
• FC Slutsk in the Belarusian Premier League[30]

• Sirplay

• official website