Paperless Post

Paperless Post is a design driven online invitation company that partners with leading fashion designers including kate spade new york, Kelly Wearstler, and Oscar de la Renta. The company is based in New York City.

Paperless Post
Type of site
Private
Founded2008
Headquarters
New York City, New York
,
United States
Founder(s)Alexa Hirschfeld[1]
James Hirschfeld[1]
URLwww.paperlesspost.com

History

Paperless Post was founded by sibling entrepreneurs James Hirschfeld and Alexa Hirschfeld in 2008 when they were 23 and 25 years old respectively.[1] It began as an online-only company and launched printed stationery in 2012.[2] The company partners with designers like Kate Spade New York to produce original work.[3]

In November 2011, e-card competitor Evite created a copycat product that copied many of Paperless Post's designs nearly pixel for pixel.[4][5] Industry backlash caused Evite to withdraw their new product from the market for over a year.

Notable users

References
  1. McGee, Celia (10 June 2009). "Your Invitation Is Not in the Mail". New York Times. Retrieved 26 November 2012.
  2. Loten, Angus (18 October 2012). "Paperless Post Moves Into Paper Cards". The Wall Street Journal. Retrieved 26 November 2012.
  3. Strugatz, Rachel (24 September 2012). "Kate Spade Partners With Paperless Post". Women's Wear Daily. Retrieved 26 November 2012.
  4. Popper, Ben. "Clone Wars! Paperless Post Up In Arms Over Evite's New Copycat Site, PostMark". The Observer. Retrieved 7 December 2012.
  5. "EMBATTLED EVITE CLONES STARTUP PAPERLESS POST IN QUEST FOR SURVIVAL". Unchrunched. Retrieved 8 December 2012.
  6. Ruiz, Michelle. "Meet Paperless Post's Badass Alexa Hirschfeld". Cosmopolitan. Retrieved 7 December 2012.
  7. "NYC Connects 2012". NYC.gov. Archived from the original on 6 November 2012. Retrieved 8 December 2012.
  8. "Kate Spade New York Created e-Cards for Paperless Post!". InStyle. Retrieved 8 December 2012.
  9. Watson, Emma (27 August 2013). "Yes I am tweeting about stationary". Twitter. Retrieved 11 September 2013.
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