Paleo Foundation

The Paleo Foundation is a private American organization that certifies food products related to the Paleolithic and ketogenic diet.

Paleo Foundation
IndustryFood Industry
Key people
  • Karen Pendergrass
Websitepaleofoundation.com

Programs

The organization currently issues a 'Certified Paleo' certification mark,[1] with a previous iteration called "Paleo Friendly",[2] for food products and dietary supplements that meet its standards. By 2018, it had certified food products from various food retailers including Whole Foods,[3] Walmart,[4] and General Mills.[5] Recently, the organization also begun certifying food products for its Keto-Certification[6][7][8] programs.

Standards development

In 2015, its founder, Karen Pendergrass, stated that the organization developed its standards for the Paleo diet based on "current research, archaeological records, paleogenetics, sustainability concerns, proposed health benefits, and input from various leading health experts of the Paleo Movement."[9]

Criticism

Many nutrition and law experts have also been critical of such food certification programs, citing fears of arbitrary criteria that lack evidence within the certification standards and the lack of regulation by government agencies. They have since not been investigated.[10][11]

References
  1. "CERTIFIED P PALEO Trademark of Pendergrass, Karen - Registration Number 4767643 - Serial Number 86406733 :: Justia Trademarks". trademarks.justia.com. Retrieved May 15, 2020.
  2. "Should there be a Paleo certification label?". New Hope Network. November 11, 2013. Retrieved May 16, 2020.
  3. Gordon, Maggie (October 7, 2014). "Greenwich company hits Whole Foods Market with paleo-diet friendly ice pops". GreenwichTime. Retrieved May 14, 2020.
  4. GmbH, finanzen net. "Tastefully Plated® Launches New Paleo Friendly Certified Meals | Markets Insider". markets.businessinsider.com. Retrieved May 14, 2020.
  5. foodnavigator-usa.com. "EPIC Provisions sells to General Mills: 'We felt like we couldn't walk away from this opportunity'". foodnavigator-usa.com. Retrieved May 14, 2020.
  6. "Why 'Keto-Approved' Food Labels are Misleading, According to a Nutritionist". Health.com. Retrieved May 14, 2020.
  7. "Keto credentials: Show consumers your product is authentic". New Hope Network. February 5, 2020. Retrieved May 14, 2020.
  8. "Continued popularity of keto diet fuels product development". Natural Products INSIDER. March 30, 2020. Retrieved May 14, 2020.
  9. foodnavigator-usa.com. "Paleo certification requests have doubled annually, scheme embraced by 'household names,' says Paleo Foundation". foodnavigator-usa.com. Retrieved May 14, 2020.
  10. foodnavigator-usa.com. "Paleo certification requests have doubled annually, scheme embraced by 'household names,' says Paleo Foundation". foodnavigator-usa.com. Retrieved May 14, 2020.
  11. "Is Paleo the New Black?". Food Liability Law. April 11, 2015. Retrieved May 14, 2020.

See also
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