PRAN-RFL Group

PRAN (Programme for Rural Advancement Nationally)[3] was established in 1981 by retired Major General Amjad Khan Chowdhury and has become one of the largest food and beverage brands in Bangladesh.[4][5] PRAN pioneered agribusiness in Bangladesh by providing farmers with guaranteed prices.[6] PRAN Foods, a subsidiary of the PRAN-RFL Group,[7] produces a number of agricultural products under the PRAN banner. PRAN established a subsidiary company in UAE in 2003.[8] In 2008, the company announced plans to open a production facility in Tripura, India, after the Indian government lifted the ban on direct investment from Bangladesh in 2007.[1] The PRAN group's exports had reached 10 billion taka by 2016, with the biggest markets for the company in India, Saudi Arabia, the UAE, Malaysia, and Oman.[9] The same year the revenue for PRAN exceeded US$500 million.[10] PRAN started exporting potatoes in March 2016.[11] In April 2016, PRAN started to export cassava and the first shipment, worth US$3 million, was sent to New Zealand.[12] PRAN has 80 thousand direct employees and 200 thousand indirect employees.[13] PRAN exports to over 118 different countries.[14]