On Cheong Jewellery

On Cheong Jewellery is a jewellery manufacturing company based in Singapore

On Cheong Jewellery
Industry
  • Retailing
  • Jewellery Manufacturing
FoundedSingapore
(1936 (1936))
FounderHo Yew Ping (1911 - 1965）
Headquarters
Chinatown
,
Singapore
Area served
Singapore
Key people
Ho Nai Chuen, MD
Websitewww.oncheong.com

History
Founder of On Cheong Co. Pte Ltd
On Cheong Jewellery in the 1950s Singapore Chinatown

On Cheong Jewellery was founded in 1936 by Ho Yew Ping, an emigrant of Guangdong Shunde province of China.[1][2] The name of the company is derived from the phrase "平安昌盛", meaning peace and prosperity.[3][4] On Cheong moved to its current location, a shophouse on South Bridge Road, in 1941.[1][2][3] In the 1940s On Cheong acquired Kwong Yik and Nan Jing Goldsmiths as part of an expansion and was formally incorporated in 1949.[2] Ho Yew Ping’s wife and the eldest son took over the operations of the business after Ping's death in 1965.[1]

Ho Nai Chuen, the youngest of Ho Yew Ping’s children is currently the Managing Director of On Cheong, Nai Chuen joined the family business in 1985.[3]

On Cheong Jewellery is a member of the Singapore Jewellers Association (SJA), a non-profit representing jewellery operators in Singapore.[5]

Company Profile

Products

On Cheong offers a variety of products including gold, diamonds, jadeite and gem-set jewellery.[6]

Marketing Strategies

During the Financial crisis of 2007–2008 sales of gold jewellery fell. In response On Cheong shifted from mass-produced jewellery to customized pieces. The firm also placed additional emphasis on jade jewellery.[7][6][8]

Staffing

On Cheong has been noted for its practice in retaining older staff. The company was one of the five employers listed by the Tripartite Alliance for Fair Practices in 2012.[9][10][11]

Store Locations

On Cheong’s flagship store is located at South Bridge Road while its branch is located at New Bridge Road.[12]

References
  1. Leong, W. K. (March 11, 2012). "Every word a gem bright with history". The Straits Times. ProQuest 927113542.
  2. "On Cheong Jewellery". The Singapore 1000 and the Singapore SME 1000 Tribute Edition. Retrieved 20 April 2015.
  3. Tham, P (2008). "Past and Present: Sparkling Makeover". Today. Retrieved 20 April 2015.
  4. "About Us". On Cheong. Retrieved 20 April 2015.
  5. "Members". Singapore Jewellers Association. Retrieved 20 April 2015.
  6. Michael, M (December 3, 2008). "Talk of the Town". The Straits Times. Retrieved 20 April 2015.
  7. Today (January 26, 2011). "Success that does not lose its shine". Today. Factiva.
  8. Teo, J (November 2, 2011). "A Goldsmith 75 Years Ago, Now a Jeweller". The Straits Times. ProQuest 901324605.
  9. Woo, S. B. (December 27, 2012). "'Friendly' workplaces for the elderly". Today. Factiva.
  10. The Business Times (January 7, 2012). "Give older workers a fair deal: Minister". The Business Times. ProQuest 914493835.
  11. Ramesh, S (March 15, 2011). "After ADVANTAGE! Time to ACCELERATE". Today. Factiva.
  12. "Contact Us". On Cheong. Retrieved 20 April 2015.
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