Olivier Toubia
Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School, Columbia University. He is known for his work on innovation, idea generation[1] and conjoint analysis.[2][3][4][5]
Olivier Toubia | |
|---|---|
| Nationality | United States |
| Title | Glaubinger Professor of Business |
| Academic background | |
| Education | Massachusetts Institute of Technology |
| Thesis | New approaches to idea generation and consumer input in the product development process (2004) |
| Doctoral advisor | John R. Hauser |
| Academic work | |
| Discipline | Marketing |
| Institutions | Columbia University |
| Doctoral students | Andrew T. Stephen |
References
- Toubia, Olivier. "Idea Generation, Creativity, and Incentives" (PDF). Marketing Science. Retrieved 28 April 2011.
- "Olivier Toubia, Columbia Business School". Financial Times. 27 January 2011.
- "Can big data yield big ideas? Blend novel and familiar, new study finds".
- "'Get ready for a TV-like Twitter,' researchers say of network's future".
- "STUDY: People And Brands Are Using Twitter More Like Television".
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