OTB Group

OTB (standing for Only The Brave) is the parent company of fashion brands Diesel, Maison Margiela, Marni, Viktor & Rolf, Amiri, and companies Staff International, specialized in ready-to-wear production and distribution, and Brave Kid, specialized in childrenswear production and distribution.

OTB Group
S.A. (corporation)
Industry
Founded2002 (2002)
FounderRenzo Rosso
Headquarters
Breganze
,
Italy
Area served
Worldwide
Key people
Renzo Rosso (President),
Ubaldo Minelli (CEO)
ProductsClothing, fashion accessories
Revenue €1.40 billion (2018)[1]
Number of employees
Over 6,500
SubsidiariesDiesel, Maison Margiela, Marni, Amiri, Viktor & Rolf, Staff International, Brave Kid.
Websitewww.otb.net

Overview and history

OTB is chaired by the Italian entrepreneur Renzo Rosso who founded Diesel. After creating the Diesel brand in 1978, Renzo Rosso acquired complete control of the company in 1985. In 2000, he acquired Staff International which currently holds global production and distribution license agreements with brands Maison Margiela, Marni Men, Dsquared2, Just Cavalli and Vivienne Westwood. In 2002, Renzo Rosso became the majority shareholder of Maison Margiela. In 2008 Viktor&Rolf joined the group, followed by Marni in 2012 and by Amiri in 2019.[2] Brave Kid is the company of the group specialized in the development, production and distribution of childrenswear. Brave Kid holds worldwide production and distribution license agreements with Diesel, John Galliano, Dsquared², Marni[3] and Trussardi.[4]

Key milestones
  • 1978 – Renzo Rosso founds the Diesel brand
  • 1985 – Renzo Rosso takes full control of Diesel
  • Mid 1990s – Diesel starts developing its worldwide retail network[5]
  • 2000 – Renzo Rosso acquires Staff International
  • 2001 – Staff International signs worldwide production and distribution license agreement with DSquared²
  • 2002 – The holding company Only The Brave is created
  • 2002 – Only The Brave becomes majority shareholder of Maison Margiela
  • 2008 – The Only The Brave Foundation, a not-for-profit organization, is born
  • 2008 – Only The Brave becomes majority shareholder of Viktor & Rolf[6]
  • 2010 – Only The Brave opens its headquarters built on the principles of eco-compatibility
  • 2011 – Staff International signs worldwide production and distribution license agreement with Just Cavalli
  • 2011 – Brave Kid is created, specialized in childrenswear production and worldwide distribution
  • 2012 – OTB engages in the restoration of Venice Rialto bridge
  • 2012 – Only The Brave becomes majority shareholder of Marni[7]
  • 2012 – Brave Kid signs worldwide production and distribution license agreement with DSquared²
  • 2013 – Only The Brave changes its name to its acronym OTB
  • 2013 – Diesel names Nicola Formichetti Creative Director
  • 2014 – John Galliano takes over the Creative Direction of Maison Margiela
  • 2016 – Marni's Creative Direction is entrusted to Francesco Risso
  • 2017 - Diesel names French BL Co-Creative Director
  • 2019 - OTB has taken a minority stake in the brand Amiri

See also
  • Only the Brave (disambiguation)

References
  1. http://wwd.com/business-news/financial/designer-brands-lift-otb-performance-10846851/
  2. http://wwd.com/business-news/mergers-acquisitions/otb-buys-paula-cademartori-brand-renzo-rosso-10691114/
  3. http://uk.fashionmag.com/news/Marni-changes-partners-for-its-children-s-line,454979.html#.VgPeSbW6Qa4
  4. http://uk.fashionnetwork.com/news/Trussardi-recruits-new-partner-for-junior-line,753516.html#.WC85ElV6SUk
  5. "Renzo Rosso 1955— Biography - Beginnings, Fashion outlaw, Conquering the united states and the world". referenceforbusiness.com. Retrieved 2014-02-11.
  6. "Viktor&Rolf - Heritage". viktor-rolf.com. Retrieved 2014-02-11.
  7. "Archived copy" (PDF). Archived from the original (PDF) on 2014-02-25. Retrieved 2014-02-11.CS1 maint: archived copy as title (link)
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