Noddle (credit report service)

Noddle was a credit report service offered by the British arm of TransUnion (formerly CallCredit). In June 2011, 10,000 people were invited to test the service prior to its full launch later in 2011.[1][2][3]

Noddle
Type of site
Credit report service
OwnerCredit Karma
URLwww.noddle.co.uk
RegistrationYes
LaunchedDecember 2011 (2011-12)
Current statusDefunct April 2019 (April 2019)

The service advertises that its clients are able to view a full credit report free for life, without the need to pay for similar services[lower-alpha 1] from rivals Equifax and Experian.[lower-alpha 2] Noddle charges for extra services such as Noddle Improve, which tells users how to improve their credit scores, and Noddle Web Watch, which scans websites looking for fraudulent uses of users' information and warning users about anything that appears awry.[4][5][6]

If clients see any discrepancies in their reports, they have to dispute issues with the pertinent reference agency.[2]

In November 2018, Credit Karma said it would acquire Noddle from TransUnion. At the time, the company had 35 employees and four million users.[7] The acquisition closed in April 2019. The Noddle brand was replaced with the Credit Karma branding.[8]

Notes
  1. In the past, a user had to pay a £2 fee to review a single copy of their statutory credit report. Alternatively, a user could pay a monthly subscription to receive monthly copies of the report[1]
  2. TransUnion (formerly Callcredit), the third-largest credit reference agency in the UK, is surpassed in size by Equifax and Experian.[2]

References
  1. Jones, Rupert (2011-06-16). "Noddle website to offer free credit report service". The Guardian. Archived from the original on 2011-09-11. Retrieved 2011-09-06.
  2. Murray-West, Rosie (2011-06-16). "Households offered free financial passport for life". The Daily Telegraph. Archived from the original on 2011-09-11. Retrieved 2011-09-05.
  3. "www.fastcreditinquiryremoval.com". Thursday, 28 December 2017
  4. Gorst-Williams, Jessica (2015-03-16). "Could free credit checks be a scam? A reader is suspicious when a credit reference agency offering a free service asks for his credit card details". The Daily Telegraph. Archived from the original on 2015-11-29. Retrieved 2015-11-29.
  5. Meyer, Harriet (2015-09-29). "How to manage your credit rating". Moneywise. Retrieved 2016-05-25.
  6. Gorst-Williams, Jessica (2013-03-28). "'I have been a victim of identity theft'". The Daily Telegraph. Retrieved 2016-05-25.
  7. Lunden, Ingrid (2018-11-04). "Credit Karma acquires Noddle from TransUnion and expands to the UK". TechCrunch. Archived from the original on 2019-05-05. Retrieved 2019-05-05.
  8. Boland, Hannah (2019-04-14). "Fintech giant Credit Karma takes 'big swing' in UK and triples staff members". The Telegraph. Archived from the original on 2019-05-05. Retrieved 2019-05-05.
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