Nirmalya Kumar

Nirmalya Kumar (born 8 March 1960) is Lee Kong Chian Professor of Marketing at Singapore Management University and a Distinguished Fellow at INSEAD Emerging Markets Institute.[1] He has served on the Boards of ACC Limited, Ambuja Cements, Bata India, BP Ergo, Tata Capital, Tata Chemicals, Ultratech, and Zensar Technologies.[2]

Nirmalya Kumar
Nirmalya Kumar at SPJIMR Academic Conclave 2011, Mumbai
Born (1960-03-08) 8 March 1960
EducationMCom, MBA, PhD
Alma materCalcutta University, Shivaji University, University of Illinois at Chicago, Kellogg School of Management in Northwestern University
OccupationProfessor
OrganizationSingapore Management University

Biography

Education

Kumar was educated at La Martiniere Calcutta school, and received his Bachelor of Commerce degree from Calcutta University in 1980, and his Master of Commerce degree from Shivaji University in 1983. In 1986, he completed his MBA at the University of Illinois at Chicago and in 1991, received his Ph.D in Marketing at the Kellogg School of Management in Northwestern University.[3]

Career

From 1991 to 1994, he was assistant professor of marketing at The Pennsylvania State University. From 1995 to 2003, he was professor of marketing at International Institute for Management Development. From 2003 to 2013, he was professor of marketing at London Business School. From 2013 to 2016, he was a member-group executive council and head of strategy at the Tata Group. He was fired from this role in 2016.[4] From 2017, he is the Lee Kong Chian professor of marketing at Singapore Management University and a Distinguished Fellow at INSEAD Emerging Markets Institute.[5]

He has authored nine books, besides nine appearances in Harvard Business Review, on marketing and business-related topics. He is notable for proposing the culture of "3Vs": valued customer, value proposition and value network, explained in his book Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation.[6][7]

He has appeared on the lists of Thinkers50, World's Best B-School Professors, 50 Most Influential Business School Professors. [8] In 2011, he received the Global Village Award by Thinkers50 for the person who contributed most to the business community's understanding of globalization and the new frontiers established by emerging markets. Following six Case Centre awards for best selling cases, in 2014, Kumar received their prestigious 'Outstanding Contribution to the Case Method' Award[9][10] In 2017, he was inducted into the Thinkers50 Hall of Fame for making a lasting and vital impact on how organisations are led and managed. [11]

Being a prolific case writer, Kumar has also featured among the top 40 case authors consistently, since the list was first published in 2016 by The Case Centre. He ranked 23rd In 2018/19[12] , 33rd in 2017/18[13], 34th in 2016/17[14] and 27th in 2015/16[15].

Custodian of Art

Work
Artwork, by "Jamini Roy

Nirmalya Kumar is a passionate supporter of Indian Art. Previously a patron of the British Museum, he has also served on the South Asian Acquisition Committee for Tate Modern. Kumar has over the last 30 years amassed an important collection of paintings from Bengal 1900-1947, especially of the artists Hemendranath Mazumdar, Jamini Roy, and Rabindranath Tagore. He has put together the largest collection of Jamini Roy (considered to the father of modern Indian Art) paintings outside India. Taking the perspective of a custodian, the London collection is open for viewing by appointment. [16]

Nirmalya is a frequent speaker and writer on Jamini Roy as well as lends his works to various exhibitions. The collection is also used to host charity events. In 2014, BBC radio 4 aired a 30-minutes documentary on his collection entitled ‘From Bengal to Baker Street’.in 2015, the Museo Delle Culture in Lugano, Switzerland hosted a single collector exhibition with 70+ works from his collection.

Selections from his collection have been borrowed for exhibitions by Asia House London, Bauhaus Museum in Dessau Germany, Museo delle Culture Lugano in Switzerland, National Gallery Singapore, and Tate Britain. [17] In 2012, he received an honorary fellowship from School of Oriental and African Studies (SOAS) for his support of South Asian art. [18]

Books
  • Nirmalya Kumar (2004). Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation. Harvard Business School Press.
  • Nirmalya Kumar (2005). Global Marketing. BusinessWorld.
  • Nirmalya Kumar; Jan-Benedict Steenkamp (2007). Private Label Strategy: How to Meet the Store Brand Challenge. Harvard Business School Press.
  • Nirmalya Kumar; James C. Anderson; James A. Narus (2007). Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Harvard Business School Press.
  • Nirmalya Kumar (2009). India's Global Powerhouses: How They Are Taking on the World. Harvard Business School Press.
  • Nirmalya Kumar and Phanish Puranam (2012). India Inside: The emerging innovation challenge to the West. Harvard Business Review Press.
  • Nirmalya Kumar and Jan-Benedict Steenkamp (2013). Brand Breakout: How emerging market brands will go global. Palgrave.
  • Nirmalya Kumar (2018). Thinking Smart: How to master work, life and everything in-between. Harper Collins India.
  • Caterina Corni and Nirmalya Kumar (2019). Hemen Mazumdar: The Last Romantic. Singapore Management University.

References
  1. "Nirmalya Kumar". INSEAD Knowledge. Retrieved 31 January 2019.
  2. "Nirmalya Kumar". Singapore Management University. 1 July 2019.
  3. "About Nirmalya".
  4. https://nirmalyakumar.com/2016/11/05/i-just-got-fired/
  5. https://www.smu.edu.sg/sites/business.smu.edu.sg/files/business/Marketing/2018CV/NirmalyaKumarJune2018CV.pdf
  6. Ashley Countinho (23 January 2008). "3Vs new mantra for B2B companies". The Economic Times.
  7. Monique Reece (29 August 2004). "Kumar: Differentiate company marketing with three Vs". Denver Business Journal.
  8. "World's Best B-School Professors: Nirmalya Kumar". Poets & Quants.
  9. "Outstanding Contribution to the Case Method winners". thecasecentre.org. Retrieved 11 June 2020.
  10. "Outstanding Contribution to the Case Method 2014". Case Centre.
  11. "Hall of Fame: Saluting Distinguished Management Thinkers and Their Contributions". Thinkers 50.
  12. "Top 40 Bestselling Case Authors 2018/19". thecasecentre.org. Retrieved 18 June 2020.
  13. "Top 40 Bestselling Case Authors 2017/18". thecasecentre.org. Retrieved 18 June 2020.
  14. "Our Top 40 Bestselling Case Authors 2016/17". thecasecentre.org. Retrieved 18 June 2020.
  15. "Top 40 Bestselling Case Authors 2015/16". thecasecentre.org. Retrieved 18 June 2020.
  16. "Bio: About Nirmalya".
  17. "Interview: Art Collector Nirmalya Kumar". Artland.
  18. "Professor Nirmalya Kumar". SOAS University of London.
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