Nirala Sweets

Nirala Sweets was a confectionery chain based in Lahore, Pakistan with 22 stores across various Pakistani cities, with 15 in Lahore alone; and two stores in the UAE (one in Dubai and one in Sharjah).[1] It was founded in 1948.[2]

Nirala Sweets & Cafe
IndustryBakers
Founded1948 (1948)
FounderTaj Din
HeadquartersLahore, ,
Number of locations
22 outlets in Pakistan, 2 in the UAE (as of 2018)[1]
ProductsSweets, snacks, dairy, beverages
OwnerFarooq Ahmed
Websitenirala.com
A Nirala Sweets outlet in Islamabad

The company sold traditional mithai and its own branded snacks, dairy products and beverages. At selected outlets (Jail Road/Lahore, Dubai, Sharjah) they also served traditional breakfast, including puris, suji halva, chaney, lassi and Masala chai. The company is now defunct. They took a loan from the bank 1.5 billion but they couldn't pay it back.[3]

References

  1. "Where to buy". Nirala. Retrieved January 4, 2018.
  2. "About us". Nirala. Retrieved January 4, 2018.
  3. https://nation.com.pk/12-Dec-2016/a-bittersweet-rise-and-fall
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