NikkieTutorials

Nikkie de Jager (born March 2, 1994), better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty vlogger.[2] She gained online popularity in 2015 after her YouTube video "The Power of Makeup" became popular and inspired many other videos of people showing their faces with and without makeup.[3][4][5] As of January 2020, her YouTube channel has 13 million subscribers and over 1.2 billion video views.[6]

In this Dutch name, the family name is De Jager, not Jager.
Nikkie de Jager
De Jager in 2020
Born (1994-03-02) March 2, 1994
Wageningen, Netherlands
Other namesNikkieTutorials
OccupationBeauty vlogger, makeup artist
Home townUden, Netherlands
YouTube information
Channel
Years active2008–present
Genre
Subscribers13.4 million
Total views1.33 billion
NetworkCollab
100,000 subscribers
1,000,000 subscribers 2015[1]
10,000,000 subscribers 2018[1]
Updated June 27, 2020
Websitenikkietutorials.com

Career

De Jager first began uploading videos to YouTube in 2008, at the age of 14, after watching MTV's The Hills while sick and being inspired by Lauren Conrad's makeup.[7] She then began searching YouTube for tutorials to recreate the look, and was inspired to begin creating her own.[8][9] After uploading videos for about two years, she enrolled in makeup coursework at B Academy in Amsterdam. She then signed to Colourfool Agency in 2011, and began working as a professional makeup artist.[8]

In fall of 2013, she became the head makeup artist for the RTL 5 show I Can Make You a Supermodel with Paul Fisher.[8][10] De Jager left Colourfool Agency at the beginning of 2014 to work as a freelance hair and makeup artist.[8]

Forbes magazine named De Jager one of the top ten beauty "influencers" in 2017.[11] In 2017, she also won the award for "YouTube Guru" at the Shorty Awards and the award for "Choice Fashion/Beauty Web Star" at the Teen Choice Awards.[12][13]

In 2017, De Jager uploaded a video reviewing a foundation produced by a Prague-based cosmetics brand and spoke about the company using her image, specifically a screenshot from her "The Power of Makeup" video, to sell their products on social media without her permission. She expressed disappointment in the company's actions, feeling they had lied to their followers as she was not wearing any of their products in the photo of her they had used to promote their company.[14][15]

In January 2019, it was announced that De Jager would serve as the Global Beauty Adviser for Marc Jacobs Beauty. The brand stated in a press release that "in this newly created role, Nikkie will be integrated into the brand’s product development process, as well as share her incredible talent and expertise to expand unique content and artistry around the world on both Marc Jacobs Beauty and her own channels."[16]

Collaborations

De Jager has collaborated with beauty brands Ofra, and Maybelline.[5][17][18][19] Her line with Ofra in 2017 included liquid lipsticks and a highlighter palette.[11] In December 2019, she collaborated with Lady Gaga, promoting and giving away her makeup brand Haus Laboratories.

Eurovision Song Contest 2020
De Jager (right) and Chantal Janzen, two of the four presenters

On February 10, 2020, it was announced that De Jager would be the online host of the Eurovision Song Contest 2020, which was going to be held in Rotterdam, the Netherlands.[20][21] The event was later cancelled due to the COVID-19 pandemic.[22] De Jager did appear as co-host in the replacement show Eurovision: Europe Shine a Light, broadcast on May 16, 2020, where she reported the show's online content live to the public.[23]

Dutch Ambassador at UN

On June 12, 2020, it was announced that De Jager is the new Dutch Ambassador at the United Nations.[24]


Personal life

On January 13, 2020, De Jager uploaded a video to her YouTube channel, titled "I'm Coming Out", in which she revealed that she is transgender and that she had been blackmailed by someone who threatened to make her assigned gender public. She underwent her transition in her childhood and teens.[25]

She is engaged; her partner, Dylan, proposed to her in August 2019, while the two were on vacation in Italy.[26][27]

Television

In September 2017, De Jager was a participant in the Dutch game show The Big Escape. In January 2019, she participated in the nineteenth season of the popular Dutch reality game show Wie is de Mol?.[28] She had to leave the competition in the third episode. In 2019, De Jager also appeared as a guest judge on BBC Three's version of Glow Up.[29]

After her coming-out video became popular in January 2020, De Jager was a guest on The Ellen DeGeneres Show, where she talked about her experience coming out as transgender.[30]

Awards
Year Title Award Nominated work Result
2017 9th Annual Shorty Awards Youtube Guru Herself Won[31]
2017 Teen Choice Awards Choice Web Star: Fashion/Beauty Herself Won[32]
2018 E! People's Choice Awards The Beauty Influencer of 2018 Herself Nominated[33]

References
  1. "nikkietutorials Monthly YouTube Statistics - Socialblade.com". socialblade.com. Archived from the original on May 23, 2019. Retrieved May 23, 2019.
  2. Sall, Elisabeth (April 22, 2017). "Zoella, Huda Beauty, Shaaanxo...Découvrez les 5 youtubeuses beauté les plus puissantes du monde!". Public (in French). Archived from the original on December 1, 2017. Retrieved November 29, 2017.
  3. de Jager, Nikkie. "The Power of Makeup". Archived from the original on December 4, 2017. Retrieved December 6, 2017 – via YouTube.
  4. Willett, Megan (June 16, 2015). "This YouTube beauty star put her reputation on the line to send a message to the world". Business Insider. Archived from the original on December 1, 2017. Retrieved November 29, 2017.
  5. Denton, Elizabeth (July 13, 2016). "NikkieTutorials On Makeup Shaming, Glitter, And Her Epic Collaboration With Too Faced". Seventeen. Archived from the original on June 12, 2018. Retrieved September 29, 2018.
  6. "NikkieTutorials". SocialBlade. Archived from the original on June 12, 2018. Retrieved March 12, 2018.
  7. Lodi, Marie (February 1, 2017). "NikkieTutorials tells us how Lauren Conrad inspired her to start doing makeup and how she got over her fear of winged eyeliner". HelloGiggles. Archived from the original on September 29, 2018. Retrieved September 28, 2018.
  8. de Jager, Nikkie (February 24, 2010). "About Nikkie". NikkieTutorials. Archived from the original on September 28, 2018. Retrieved September 29, 2018.
  9. Wallace, Carly. "Beauty Blogger Of The Moment: NikkieTutorials". Teen Vogue. Archived from the original on September 29, 2018. Retrieved September 29, 2018.
  10. "I Can Make You a Supermodel!". NikkieTutorials. March 4, 2014. Archived from the original on September 29, 2018. Retrieved September 29, 2018.
  11. "Nikkie de Jager". Forbes. Archived from the original on December 1, 2017. Retrieved November 29, 2017.
  12. Weiss, Geoff (April 24, 2017). "Nikkie Tutorials, David Dobrik, Others Honored At Ninth Annual Shorty Awards". Tubefilter. Archived from the original on December 1, 2017. Retrieved November 29, 2017.
  13. Vulpo, Mike (August 13, 2017). "Teen Choice Awards 2017 Winners: The Complete List". E! Online. Archived from the original on January 30, 2018. Retrieved November 29, 2017.
  14. de Jager, Nikkie (September 4, 2017). "WORLD'S MOST FULL COVERAGE FOUNDATION??". Youtube. Archived from the original on November 15, 2019. Retrieved September 4, 2017.
  15. Clarendon, Dan (June 14, 2018). "YouTube Star Nikkie de Jager, aka NikkieTutorials, Mourns Death of Little Brother". Life & Style. Archived from the original on September 29, 2018. Retrieved September 29, 2018.
  16. Robin, Marci (January 26, 2019). "Nikkie de Jager (AKA YouTube's NikkieTutorials) Is Marc Jacobs Beauty's New Global Artistry Adviser". Allure. Archived from the original on August 25, 2019. Retrieved August 25, 2019.
  17. Jacques, Renee (May 26, 2016). "Here's Every Single Product in the Nikkie Tutorials x Too Faced Collaboration". Allure. Archived from the original on December 1, 2017. Retrieved November 29, 2017.
  18. Demopoulos, Alaina (September 14, 2017). "The New Ofra x NikkieTutorials Collab Has Highlighters That "Blind the Haters"". POPSUGAR Beauty. Archived from the original on December 1, 2017. Retrieved November 29, 2017.
  19. Gilliland, Nikki (November 2, 2017). "A close up look at Maybelline's brow-raising success with visual content on social media". Econsultancy. Archived from the original on December 1, 2017. Retrieved November 29, 2017.
  20. "NikkieTutorials online-presentator Songfestival: 'Extreem vereerd'". NOS (in Dutch). February 10, 2020. Retrieved February 10, 2020.
  21. "NikkieTutorials online presenter of Eurovision 2020". Eurovision.tv. February 10, 2020. Retrieved February 10, 2020.
  22. "Official EBU Statement and FAQ on Eurovision 2020 cancellation". Eurovision.tv. Retrieved May 17, 2020.
  23. "Eurovision: Europe Shine A Light will bring audiences together on 16 May". Eurovision.tv. May 17, 2020. Retrieved May 17, 2020.
  24. "Nikkie de Jager wordt Nederlandse ambassadeur van Verenigde Naties". NU.nl (in Dutch). June 11, 2020.
  25. "NikkieTutorials: Beauty YouTuber reveals she is transgender". January 14, 2020. Archived from the original on January 19, 2020. Retrieved January 19, 2020.
  26. NikkieTutorials (August 13, 2019). "I AM GETTING MARRIED?!". Youtube.com. Retrieved February 16, 2020.
  27. "Beauty Guru NikkieTutorials Is Engaged — Meet Her Fiancé Dylan And Check Out That Bling!". YourTango. January 15, 2020. Retrieved February 21, 2020.
  28. "Nikkie de Jager". wieisdemol.avrotros.nl. Wie is de Mol?. Retrieved November 24, 2019.
  29. Kopotsha, Jazmin (March 6, 2019). "BBC Three's Glow Up Is The Beauty Version Of Great British Bake Off". Refinery29. Retrieved February 2, 2020.
  30. Harris, Margot. "NikkieTutorials gave her first interview since coming out as transgender, telling Ellen that her fiancé gave her the strength to post the video". Insider. Retrieved February 3, 2020.
  31. "YouTube Guru in Social Media". Shorty Awards. Archived from the original on September 29, 2018. Retrieved September 29, 2018.
  32. Vulpo, Mike (August 13, 2017). "Teen Choice Awards 2017 Winners: The Complete List". E! News. Archived from the original on August 14, 2017. Retrieved September 28, 2018.
  33. "The Beauty Influencer of 2018". E! Peoples Choice Awards. Archived from the original on September 26, 2018. Retrieved September 29, 2018.
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