Nicole Seah

Nicole Rebecca Seah Xue Ling was born to a Peranakan family in Singapore on 17 October 1986. Seah studied at CHIJ Katong Convent, Tanjong Katong Secondary School and Victoria Junior College.[1] She graduated with a Bachelor of Social Science (Hons) degree from the Department of Communications and New Media at the National University of Singapore (NUS), where she was also part of the University Scholars' Programme.

She used to stay in five-room HDB flat with her parents and two brothers, when she was introduced as the youngest candidate in 2011 election.[5]

She previously worked as an executive at Starcom MediaVest Group, a brand communications company.[6]

Seah had been working in Bangkok, Thailand following the conclusion of the 2011 General Elections. The move, reported Mumbrella Asia, was from her employer IPG Mediabrands’s Singapore branch to its Thai office, where she is taking a role as a digital manager in Bangkok.[7] In Singapore, she has held the position of senior account manager at the agency since November last year. Her mother, Patricia Lim, holds the position of Managing Director at the company's Singapore office.

She had a small role on a 2015 SG50 film 1965 as Mei, the wife of a police inspector played by MediaCorp artiste Qi Yuwu. The supporting role was offered by director Randy Ang of the said film.[8]

Seah has been involved in community activities and volunteering since secondary school. Her interest in politics was sparked by a meeting with a destitute woman, who – despite having a roof over her head – had no money for food, and was completely dependent on handouts from charity. While in NUS, she was the managing editor of an online publication called the Campus Observer.[9]

Before the 2011 general election, Seah was involved with the Reform Party since 2009, but left in early February 2011 along with many other party members. She was invited to join the NSP by Goh Meng Seng, then the NSP's secretary-general.[10]

Seah was announced as a member of the five-person NSP team contesting in the Marine Parade GRC in the 2011 Singaporean general election on 21 April 2011. This was the first time an opposition party had contested this GRC since 1992. This was several weeks after the PAP announced that their five-person team contesting Marine Parade GRC would include 27-year-old Tin Pei Ling, leading to immediate media attention to the contest of two young women, both contesting parliament seats for the first time.[2] Tin had been facing online criticism since her candidature was announced, and – partially in response to Tin's positioning – Seah's popularity has grown tremendously, according to Jon Russell of Asia Sentinel, who added that "her popularity [is] testament to many choosing her as their preferred 'youth' candidate in the election".[11] Her popularity has been referred to as "rockstar"-like by The Straits Times.[12]

People have commented that Seah appears to upstage other members of the NSP and of her constituency team. On 27 April, Goh Chok Tong, former prime minister and Seah's opponent from the People's Action Party (PAP) team, complained that "I look at NSP and they appear to have only one person in charge and the four men are leaving it to the young lady to campaign and say all the things".[13] The party is also referred to as the "Nicole Seah Party". Seah responded, "The NSP is all about teamwork. There are many different areas that everyone can contribute and that's how we synergise and bring our talents together to the table."[14]

Despite national popularity, Seah's team captured only 43.35% of the vote and did not manage to wrest Marine Parade GRC from the PAP in the 2011 election. Nevertheless, this was seen as a huge achievement as the incumbent PAP had won 72.9% of the vote in the last election, which was the 1992 by-election. Also, the PAP team was helmed by a popular former Prime Minister, Goh Chok Tong. Indeed, the PAP's winning percentage was lower than the national PAP average. Goh later gave his thoughts on the election result in an interview with the Straits Times in which he stated that he had expected better results and cited Seah as a factor for the NSP's good showing.[15]

In 30 July 2011, Nicole Seah endorsed presidential candidate Tan Jee Say for President, saying that "We need a President who is intellectual, who is a brilliant thinker, and not only that, someone who has a heart for the people and who can represent Singapore on the greater world stage." [22]

She had appeared as a guest speaker at Tan Jee Say's presidential rally on 23 August 2011[23] and also as a counting agent during the campaign.[24]

On 28 Aug 2011, the Presidential election ended with Tan Jee Say coming in third in the four-corner race, garnering 25.04 per cent or 529,732 votes out of a 2.1 million cast. Dr Tony Tan emerged as the winner with a slight margin of 7,269 votes. His closest contender was Dr Tan Cheng Bock.

"Tan Jee Say came in a very close second to Dr Tony Tan, so all of us had higher hopes that he might have perhaps pushed through. But nevertheless, I still feel that he put up a very good fight. All of us are very proud of him and I'm sure a lot of Singaporeans are also proud of him for having stood by his political ideologies. I wouldn't say he really lost outright, but the numbers varied. It was quite an even split; it was just unfortunate that he had a smaller share of it," said Ms Seah.[25]

On 30 August 2014, Nicole Seah resigned from the National Solidarity Party in an email statement sent to the media, Ms Seah, who was based in Bangkok back then, said the decision was extremely difficult and painful. She said: “There was nothing which might have happened to trigger this departure. I started in politics as a fresh graduate wanting to make a difference, by bringing more political awareness and interest to young people ... It’s reached a point where I feel that my job is done (for now) and I have to move on and grow in other areas.”

She wished the National Solidarity Party all the best, stating that: “For myself, this is not a complete departure from politics ... I will just need to find a more suitable platform to contribute and give back.”[30]

On 2 August 2015, Nicole Seah stated that she would not be rejoining the National Solidarity Party and would not stand for the election, adding that she had been in touch with the Party's assistant secretary-general Reno Fong and organising secretary Spencer Ng on Facebook. She was still in Bangkok during that time.[31]

On 21 August 2015, Seah returned to Singapore from Bangkok, where she was married to Bryan at a ceremony in the Registry of Marriages, which was attended by about a dozen of her immediate family.

A few days later on 24 August 2015, Nicole Seah's Facebook post linking an article on Ms He Ting Ru, who had contested as a Workers' Party candidate, has sparked speculation over her political allegiance. In one reply, she said: "I will definitely come back to help! Just not as a candidate."[32] She had since began volunteering with the Party's media team after the 2015 general election.[33]

On 23 June 2020, the Worker's Party featured Nicole Seah in a teaser video titled "GE2020: Coming Soon".[34] She was later unveiled as a prospective candidate by the party on 25 June 2020.[35]

Seah was married to Bryan, a Singaporean engineer based in Australia, in a ceremony at the Registry of Marriages on 21 August 2015.[36][37] Seah gave birth to a daughter in 2018.[38]

• Nicole Seah on Facebook
• Nicole Seah on IMDb