NewBornTown

NewBornTown (赤子城) is a Chinese mobile internet company headquartered in Beijing, China, founded by Liu Chunhe with co-founder Li Ping. It is best known as the developer of Solo Launcher, Solo AppLock, and Solo Lock.[1][2]

NewBornTown
Native name
赤子城
Private
IndustryMobile apps, Mobile gaming, Internet security
Founded2009
Headquarters
Beijing
,
China
Key people
Liu Chunhe (founder, CEO)
ProductsSolo Launcher
Websitewww.newborntown.com

History

Newborn Town was founded in 2011 when the founder Liu Chunhe started his business as a mobile app developer.[3] In May 2013, Newborn Town launched its first mobile app Solo Launcher, which served as a user interface for Android device users and was designed to provide a simpler and faster user experience with their devices. In June 2014, NewBornTown finished its angel round of funding with millions of RMB from Plum Venture and Mingming Huang. In October 2014, Newborn Town entered the mobile advertising industry and built programmatic mobile advertising platform Solo Math from then on.

In 2015, Newborn Town was recognized as Top Developer with DIY Locker one of the Best Apps of 2015 by Google Play. The launcher products reached a total downloads of approximately 100 million times in May. Newborn Town secured series B financing worth millions of RMB from Haitong Kaiyuan. In the year, the tech company finished series C financing worth billions of RMB.

In 2016, Newborn Town led a US$ 21 million series A financing for Beijing Duanji which owned live stream social app MICO. In 2018, Solo X products attracted more than 669.9 million users cumulatively up to 31 December 2018 and one of the trendy APPs, Solo Launcher had achieved daily ranking No.1 by downloads at least once in Google Play in 89 countries and regions.

In July 2019, NewBornTown announced its intention to go public on the Hong Kong Stock Exchange in a move to raise an additional $100 million. The company managed 40 applications and claimed 670 million users in 200 countries.[4][5]

On December 31 2019, the company raised HK$175 million ($22.51 million) in an initial public offering (IPO) in Hong Kong, after its retail tranche became 1,440 times oversubscribed.[6]

Description

NewBornTown is a Chinese mobile internet company. It developed a suite of mobile applications dubbed "Solo System" and set up a programmatic advertising platform called Solo Math. The Solo System includes launchers, weather apps, photo editing apps, ...[7] The company is known for developing the mobile application Solo Launcher. The Solo Math contains four modules, Solo Math Ad Exchange, Solo Math Performance, Solo Math For Publisher and Solo Math RTB, covering major parts of mobile ad industry chains. Dedicated to helping advertisers for accurate user acquisition and publishers for efficient monetization, Solo Math provided monetization service for nearly 770 thousand apps in 2018.

Awards
  • March 2016: Best Overseas Development Company by ChinaBang[8]
  • April 2016: ZhongGuanCun Star Venture Company and Most Promising Globalization Platform by GMIC together with UCWeb.
  • 2019: Hurun China Future Unicorns 2019 list[4]

See also

References
  1. "Solo Launcher-Clean, Smooth, DIY". Google.
  2. "Company Profile: NewbornTown". NewBornTown.
  3. https://www1.hkexnews.hk/app/sehk/2019/2019062812/a20505/cnti-20190628-16.pdf
  4. Zhang Yushuo (2 July 2019). "Chinese Appmaker Newborn Town to List in Hong Kong". Yicaiglobal.com. Retrieved 10 September 2019.
  5. "Newborntown launches IPO". Volanews.com. 3 July 2019. Retrieved 10 September 2019.
  6. https://www.dealstreetasia.com/stories/newborn-towns-ipo-169382/
  7. Wang Hongzhi (1 May 2017). "Newborntown founder Harry Liu: What should startups do when faced with tech giants". Alltechasia.com. Retrieved 10 September 2019.
  8. "The Winners Of The 2016 ChinaBang Awards For Innovation In China Tech". Technode.
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