MysteryVibe

MysteryVibe is a British-American firm that focuses on sexual health products.[2][3][4][5] It beat Apple Watch at the 2018 Design Week Awards.

MysteryVibe
Type of businessPrivate company
FoundedLondon, United Kingdom
HeadquartersLondon, Los Angeles
Area servedUS, Canada, Europe, Asia-Pacific, Latin-America
ServicesSexual Health Products
URLmysteryvibe.com
Alexa rank 168,892[1]
RegistrationYes
Launched2014 (2014)
Current statusActive

History

MysteryVibe was founded by a group of researchers, engineers and designers from Nokia, Philips, IBM and Deloitte.[6] Inspired by trends in smartphones like Nokia Morph, the founders came up with the idea of creating 'platform' vibrators that would adapt to any body shape and vibrate to any pattern.[7] They continued to research for a number of years before formally starting the company in May 2014, when they were incubated by London-based industrial design firm Seymourpowell.

It released its iOS app on the Apple App Store in December 2015 and their Android app on Google Play in September 2016. Its product, Crescendo, is claimed to be the world's first vibrator that can be bent to adapt to any body shape.[8][9] Its second product was Tenuto, a wearable vibrator for men.[10][11]

Investment
MysteryVibe was incubated by the design firm Seymourpowell

MysteryVibe built the company with less than £1m ($1.5m) in funding,[12] raising 100% of it from angel investors.[13] As of 2019, it has raised $5m in total funding.[14][15]

Awards

MysteryVibe has won Red Dot,[16] IDA Design,[17] The Drum,[18] Clio,[19] iF World Design,[20] Excellence in Design[21] and the Young Guns award.[22] It won the Design Week Awards over Apple Watch in the 2018 finals.[23]

References
  1. "mysteryvibe.com Competitive Analysis, Marketing Mix and Traffic - Alexa". www.alexa.com.
  2. "This is the world's greatest vibrator". Metro. 23 May 2015. Retrieved 26 August 2019.
  3. Thistlethwaite, Felicity (4 June 2015). "When is a sex toy not just a sex toy? When it's designed by ROCKET SCIENTISTS". Express.co.uk. Retrieved 26 August 2019.
  4. "Why an adaptable vibrator can amp up your sexual health". The Daily Dot. 8 May 2019. Retrieved 26 August 2019.
  5. Anonymous (2 June 2017). "This Is The One Vibrator That Brought Back My Sex Drive While I Was Taking Antidepressants". Women's Health. Retrieved 26 August 2019.
  6. Carter, Meg (5 May 2015). "One Size Doesn't Fit All: The Making Of A Next-Generation Sex Toy". Fast Company. Retrieved 25 August 2019.
  7. "The First Customizable Vibrator Is Here". Bustle. Retrieved 25 August 2019.
  8. "One Size Doesn't Fit All: The Making Of A Next-Generation Sex Toy". Co.Create. Retrieved 13 March 2016.
  9. "Meet The Women Who Want To Help Other Women Orgasm". HuffPost. 30 March 2017. Retrieved 13 May 2017.
  10. "A wearable vibrator for men is about to go on sale". The Independent. 6 July 2018. Retrieved 25 August 2019.
  11. Winkie, Luke (18 June 2018). "Why Men Are Buying Vibrators — and Keeping Them for Themselves". Men's Health. Retrieved 25 August 2019.
  12. "MysteryVibe | CrunchBase". www.crunchbase.com. Retrieved 2 January 2016.
  13. "Mysteryvibe". angel.co. Retrieved 2 January 2016.
  14. "Mysteryvibe". angel.co. Retrieved 13 May 2017.
  15. Knowles, Kitty. "MysteryVibe: $13 Million Sex Toy Startup Launches First Product For Penises". Forbes. Retrieved 25 August 2019.
  16. "Red Dot Product Design Award Winners". red-dot.de. Archived from the original on 8 May 2017. Retrieved 13 May 2017.
  17. "Design Awards Winners: MysteryVibe". idesignawards.com. Retrieved 13 May 2017.
  18. "Meet the young women making waves in digital in The Drum's 50 under 30". The Drum. Retrieved 13 May 2017.
  19. "MysteryVibe - Crescendo - the world's first body-adapting smart vibrator". Clios. Retrieved 25 August 2019.
  20. "MysteryVibe". iF WORLD DESIGN GUIDE. Retrieved 25 August 2019.
  21. "Appliance Design Excellence in Design Awards". appliancedesign.com. Retrieved 13 May 2017.
  22. "Stephanie Alys, Shanshan Xu and Soumyadip Rakshit: MysteryVibe – Young Guns by Startups.co.uk: Start up a successful business". Young Guns by Startups.co.uk: Start up a successful business. 16 September 2016. Retrieved 13 May 2017.
  23. "Design Week Awards 2018 - the winners in full". Design Week. 26 June 2018. Retrieved 25 August 2019.
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