Motrio

Motrio is a brand of automotive spare parts[1] launched by Renault in 1998.[2] covering both Renault/Dacia vehicles and other brands. The objective of Motrio is to propose an alternative range to Renault genuine parts. Motrio became also a multibrand network of repairers in 2003.[3]

Motrio 20th anniversary logo
Motrio
OwnerRenault
CountryFrance
Introduced1998
Related brandsAutomotive parts, car maintenance service
MarketsWorldwide (50 countries)
TaglineCar care all the way
Websitewww.motrio.com

Development

Motrio was created by Renault in 1998, to regain market lost to minor dealers and repair agents. The brand started in France and Italy, but then it extended its operations to Germany (1999), Spain and Portugal (2000).[2] Today, it is present in 35 countries worldwide.[4] Motrio launches its own car repair network in 2003 across Argentina, France, Poland and Portugal. Being one of the first multibrand car network, Motrio starts with 850 repairers in France.

Motrio car service

In 2005, the brand establishes its online presence through its BtoB website Motrio.com, The same year, Motrio launches Motelio management software for its network and car dealers, enabling a storage of parts technical data from Renault, Dacia and other brands which also redirect users to BtoB aftersales software Renault Parts.

In 2008 and 2009, Motrio wins the 1st car repair award network from “Le Grand prix des Réseaux”.

In January 2010, Renault is one of the first carmakers to introduce its own tires range in several countries (France, Portugal, Germany, Turkey, Romania, Spain and Belgium) through Motrio brand.

To continue the development of Motrio business, France launches in 2016 a B2C website motrio.fr with quotation online and direct appointment with car dealers. The same year Motrio renews its corporate identity. The website is deployed in 2019 in Poland, Hungary, Czech Republic & Martinique.

In 2018, Motrio parts are commercialized in 50 countries throughout the world, and its car repair network gathers 1500 repairers from 15 countries across 3 continents : Europe, Asia and Africa.

Universal Products Motrio

Product range

Motrio is a complete range of multibrand spare parts with more than 7000 part numbers families compatible with 25 car brands and 300 car models. The Motrio range targets out of warranty period vehicles whose owners are looking for alternative solutions to Genuine Parts.[4] Motrio's product range is divided in 4 groupes. The Universal products (engine Oil, batteries, wiper blades etc.), the Basic products ( brake discs, air/oil/fuel filters, glow plugs etc.), the Technical products (timing kits, water pumps, condensers etc.) and the complementary products (tyres, etc.)

Since January 2010, Renault was one of the first carmakers to introduce its own tyres in France, Portugal, Germany, Turkey, Romania, Spain and Belgium,[5] under the Motrio brand.[6] The new product line was successful,[5] selling more than a million units in two years.[7]

Motrio car sponsoring 4L Trophy 2019

Sport Sponsorship

Since 2005, Motrio is sponsoring sports events, car crews and pilots.[8]

  • Tour de France (2005 & 2007 edition)
  • Spanish football Ligue (2014)
  • 4L Trophy crew sponsoring (since 2015)
  • Copa de Marcas Gabriel Casagrande pilot sponsoring (2016)
  • Azores Rally Gil Antunes pilot sponsoring (2018)
    Motrio Ireland Trade Fair 2018

Trade Fair

Motrio regularly participates to car trade fairs, such as

  • Motrio Ireland Trade Fair (2018)
  • Motor Show Portugal (2018)
  • Russia Motrio show (2018)
  • Equipauto France (2011) & Algeria (2017)
  • Colombia auto partes (2017)

References
  1. Gissler, Andreas. "OEM After Sales Strategy" (PDF). Automotive Insight. Arthur D. Little. Archived from the original (PDF) on 8 May 2016. Retrieved 15 November 2012.
  2. Hobbs, Simon; Summers, Mike; Gannac, Sébastien; et al. (2000). "The Evolution of the Automotive Spare Parts Distribution in the European Market" (PDF). Supply Chain Forum. Talence Cedex : Groupe ESC Bordeaux. 1 (1): 79. ISSN 1624-6039. Archived from the original (PDF) on 2017-12-15. Retrieved 2012-11-16.
  3. "Table ronde l'après vente low cost selon Motrio". apres-vente-auto.com. 18 October 2012. Retrieved 29 April 2019.
  4. "With Motrio, Renault is Targeting Older Vehicles". Theautochannel.com. 4 October 2008. Retrieved 15 November 2012.
  5. Tutu, Andrei (29 April 2010). "Renault's Motrio Tire Range is Successful". Autoevolution.com. Retrieved 15 November 2012.
  6. "Renault launches new Motrio tyre brand". whatcar.com. What Car?. 27 January 2011. Retrieved 15 November 2012.
  7. "Renault Motrio tyre sales cross 1 million mark in two years of launch". Rushlane.com. 26 October 2012. Retrieved 15 November 2012.
  8. Blancheton, Muriel. "Motrio veut la pôle position". Tolkster.
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