Monte (dessert)

Monte is a milk cream dessert brand, made by the dairy company Zott.[1] It is a dessert made of milk, chocolate and hazelnuts. Zott Monte advertises with the slogan full taste, full power, full fun!. Monte is worldwide one of the most famous brands of Zott and it is delivered in over 40 countries. Monte product range varies within the different countries.

Monte Logo

Product range
OriginalDouble-compartment[2]Plus2GoLimited
Monte 4 × 55 gMonte Butter BiscuitsMonte plus Caramel-SauceMonte DrinkMonte White
Monte 6x55gMonte Cappuccino-BallsMonte plus Chocolate-SauceMonte Snack
Monte Maxi 4x100gMonte CrunchyMonte plus Cappuccino-Sauce
Monte Single Pot 160gMonte Cherry
Monte products

History

Monte was introduced April 1, 1996 in Germany. Within the following years (1997–2001) Zott established Monte in these countries: Czech Republic, Austria, Russia, Belgium, Slovenia, Slovakia, Bosnia, Croatia, Poland, Estonia, Latvia, Lithuania, Malta, Macedonia, Republic of Kosovo and Serbia. Meanwhile, Monte is available in over 40 Countries.

Chronicle
  • 2007 Monte launched a promo with on-pack tattoos for Shrek 3 film.
  • 2008 Introduction of new Monte SKUs 6x55g and 4x100g.
  • 2012 Monte introduced "weniger süß" ("less sweet") in Germany.
  • 2013 Introduction of new Two-Chamber SKUs. Additional cereals, cherry etc. in an extra chamber are now possible.
  • 2014 Extension of Monte product range with Monte plus. Zott added different sauces (caramel, chocolate or cappuccino) to the classic Monte. Furthermore, Zott introduced in this year the Monte Snack. The snack is made of milk cream, chocolate/hazelnut cream which are sandwiched between two slices of cake.
  • 2015 Extension of Monte 2-chamber range with new flavors (Choco-Flakes, Choco-Balls, Cacao-Cookies and Waffle-Sticks).

Awards
  • 2014: Monte is awarded with Top Brand from Lebensmittel Zeitung.[3]

Advertising

In 2010 the company recruited the German goalkeeper René Adler and his brother Rico for several commercials of the brand "Monte".[4] In 2013 Zott changed the brand ambassadors for "Monte". Since then windsurf world champion Philip Köster and his sister Kyra advertise for "Monte".[5] In 2013 Monte Cherry and Monte Crunchy were introduced in Poland by the Polish Volleyball Star Bartosz Kurek. That was the second time Bartosz advertise for Zott Monte.[6] Csaba Vastag is a Hungarian musician and since 2013 the brand ambassador for Zott Monte in Hungary.[7]

References
  1. Zott Website (Italian):Factsheet (DE), March 4, 2014
  2. Dairy Foods: German dessert maker uses a two-cup package. Retrieved July 29, 2015
  3. Lebensmittel Zeitung: Top-Marken 2014, June 2015
  4. W&V: Monte: Neue Zielgruppen mit René Adler. Retrieved March 12, 2014
  5. markenartikel-magazin.de: Zott Monte startet mit neuer Werbekampagne durch. Retrieved March 12, 2014
  6. pahnke.de: Pahnke Markenmacherei schickt erneut Spitzensportler für Zott Monte in den Supermarkt. Retrieved April 2, 2014
  7. monte.com: . Retrieved July 23, 2014
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