MoneyFarm

Moneyfarm (MFM Investment ltd) is an online investment advisor and one of the largest digital wealth management companies in Europe, regulated by the FCA[1] (UK) and Banca d'Italia (ITA).

Moneyfarm
Private
IndustryInvestment services
Founded2011
FounderGiovanni Daprà, Paolo Galvani
Headquarters
London, Milan, Frankfurt, Cagliari
Number of locations
4
Area served
UK, Italy, Germany
Key people
  • Paolo Galvani (Co-Founder, Chairman)
  • Giovanni Daprà (Co-Founder, CEO)
  • Alessandro Onano (CMO)
  • Richard Flax (CIO)
  • Oliver Vins (CPO)
  • Emanuele Blanco (CTO)
  • Antonio Fratta Pasini (CCO)
ProductsFinancial services, wealth management, asset management, portfolio management
AUMUS$1.1 billion
Owner
  • Allianz GI
  • Poste Italiane
  • United Ventures
  • Cabot Square Capital
  • Endeavor
  • Fondazione Sardegna
Number of employees
130
Websitewww.moneyfarm.com

History

Moneyfarm was founded in March 2011 by Paolo Galvani, Chairman, and Giovanni Daprà, CEO, Moneyfarm leverages a digital wealth management platform to provide independent investment advisory services to small savers through its website. In March 2018 Moneyfarm launched digital Sipp a self-invested personal pension.[2]

Overview

Moneyfarm's technology allows it to create a unique profile based on a customer's investment target and risk propensity. A team of Moneyfarm personnel monitors the investment state and provide recommendations, if needed, to re-balance portfolios according to market trends.

Moneyfarm operates from offices in London, Milan, Frankfurt and Cagliari. As the first European robo-advisor, it departed from the "online-only" approach and opened a physical shop in Milan in May 2016.[3]

Moneyfarm received over £100 million in backing from Allianz Global Investors, Poste Italiane, Cabot Square Capital, and Venture Capital fund, United Ventures.[4][5]

References
  1. "Financial Conduct Authority". Register.fca.org.uk. 1990-01-01. Retrieved 2016-06-12.
  2. "Moneyfarm launches digital Sipp". 2018-03-27. Retrieved 2018-05-14.
  3. "Robots on the high street: MoneyFarm opens pop-up shop". Finextra.com. Retrieved 2016-06-12.
  4. "MoneyFarm – CrunchBase". Retrieved 12 June 2016.
  5. By FinSMEs. "MoneyFarm Raises €16M in Venture Capital Funding". Finsmes.com. Retrieved 2016-06-12.

Further reading
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