Mogreet

Mogreet is a startup company that has developed a platform that delivers short videos, photos, audio, extended and Hispanic character text [1] to consumers' mobile phones using SMS or MMS (texting) technology. Marketers may either send the multimedia message to a list of previously 'opted in' mobile phone numbers, or consumers can send in a 'text-to-shortcode' SMS to receive the message(s).

The company initially developed its technology platform intending to use it to deliver video greeting cards to mobile phones,[2] but it is now primarily focused on providing the service to marketers. Clients have included Pretty Little Liars,[3] Glee,[4] Entravision Communications,[5] Fox Searchlight Pictures,[6] Paramount,[7] and Reebok's Speedwick apparel brand.[8]

On March 19, 2013, the company launched a SaaS platform led by Jack Ukropina called Mogreet Express,[9] enabling small and medium-sized businesses to use SMS and MMS in their marketing mix.[10]

The company was founded in 2006 and is based in Venice (metro Los Angeles), California. Investors include Ascend Ventures, Black Diamond Ventures, Draper Fisher Jurvetson Frontier, and Spyglass Ventures.[11]

References

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