Modern Fashion Journalism

[3] In 1892, Arthur Baldwin Turnure, an American businessman founded Vogue, a weekly newspaper aimed for the New York upper class. At that time, Vogue concentrated on documenting and sharing the upper class life style, mainly fashion for the female audience, but it also consisted of sport and entertainment for the male audience.

In 1905, Conde Montrose Nast purchased Vogue and expanded the magazine overseas. The magazine, shortly after, shifted its focal audience to women but specifically elite women. Conde Montrose Nast, decided to release the first issue of the Magazine in France in 1920. Later in the late 1930s, Vogue led to the decline of Fashion illustrations when they started to replace their well known illustrated covers with photographic images.

In 1973 Vogue became a monthly publication and under the editor-in-chief, Grace Mirabella the magazine when through drastic changes to respond to the change in lifestyle of the audience they were currently targeting. Mirabella was later interviewed and stated that she was chosen to create those chances in Vogue because “ women weren't interested in reading about or buying clothes that served no purpose in their changing lives”.[4] She changed the magazine by adding interviews, art coverage and health pices, however she was fired in the 1980 when that type of lifestyle became outdated. Currently, Vogue is run by editor-in-chief, Anna Wintour who chained Vogue’s image to a younger and more approachable image for a large audience. This change allowed the magazine to maintain its high consumption up to this day.

A Blog is a discussion or informational website as personal diary, created by a person, small groups or companies. Fashion Journalism have been affected by blogging. Now regular people blog about what they think about fashion, clothes and personal style. Bloggers can be sponsored by fashion industries in order to talk about what they think of there products.

Fashion vlogging is similar to blogging. The main difference is that instead of writing, people post videos about things such as clothes, make up tutorials, and accessories. Vlogging is a new type of branding where anyone could post about how to use this products or what they like or not. Many of this videos are posted to YouTube.

Fashion Journalism is a career people can pursue now. Several colleges have majors on this such as:

• London College of Fashion
• Haute Future Fashion Academy, Milan.
• Central Saint Martins College of Art and Design
• Academy of Art University, San Francisco, California

Fashion Journalism has made a drastic change since internet became part of people lives. It is more accessible than ever before. Fashion industries now publish many of there articles on the internet. A huge change for the 21st century is that people can subscribe to the magazines they want online.[5]

Some fashion magazines have created apps where they post articles featuring in the physical magazines. Where people can do things such as quizzes and read about different subject about fashion.

Photographs have been big for Fashion Journalism and now with social platforms they are speaking louder than words, in social platforms such as Facebook, Twitter and Instagram fashion journalist post pictures about clothes, accessories, etc.