Mixtape Madness

Mixtape Madness is a British urban music outlet and an entertainment and distribution platform based in London, United Kingdom.[1][2] The platform was founded in 2010 by a group of friends.[3][4][5] Mixtape Madness is the 3rd biggest media outlet platform in the UK, behind Link Up TV and GRM Daily.[5]

Mixtape Madness
Private
IndustryEntertainment, music
Genre
FoundedSeptember 2010
FoundersEddie Agyeman, Kingsley Okyere, Kwabz Ayim, Andy Ayim,
Area served
United Kingdom
Websitemixtapemadness.com

Overview

Mixtape Madness was formed in 2010 as a place where users could go and stream or download British mixtapes without having to go to American websites that lacked a focus on British music, such as DatPiff.[5][3][4]

Mixtape Madness hosts talk shows called MMTalks that feature people involved in the British urban music industry. The topics covered are varied, with some focusing on how to build a music business, or how to built your profile as a musician.[6]

Mixtape Madness also has a YouTube channel where artists can release music through. Various artists have released their music through the platform, such as Headie One, Unknown T, SL, and EO.[4][5][7]

In July 2018, Mixtape Madness hosted a stage at The Butterfly Effect Festival in London.[8]

On 1 April 2019, Mixtape Madness partnered with Caroline International in a worldwide sales and distribution deal. Caroline would also be responsible for marketing services when required.[4][9]

Mixtape Madness partnered with the FIFA eWorld Cup, an Esports competition that was hosted at The O2 in London, to bring 4 hip hop artists to perform and compete in a rap competition in the arena prior to the eWorld Cup's final. The winner out of the 4 artists would receive a FIFA Head 2 Head Freestyle Champion 2019 award.[10][11] Big Jest and Deekayy both attended the competition, with the latter winning the award after a vote held by the in-house crowd and social media.[12][13][14]

Freestyle series

The Mixtape Madness YouTube channel hosts two freestyle series' called Next Up and Mad About Bars,[3] the latter of which is hosted by Kenny Allstar.[15][16][17] Artists such as Unknown T, Skengdo & AM, and M Huncho have received significant attention through their Mad About Bars freestyles.[18][19][20][21] Unknown T personally credited Mad About Bars for being "huge" for him and for "opening doors".[22] Skengdo & AM's freestyle has over 13 million views,[23] substantially higher to most other Mad About Bars.[24] Loski's Mad About Bars freestyle had over a million views, before being removed by YouTube.[25]

See also

References
  1. "About Us". www.mixtapemadness.com. Archived from the original on 2019-10-28. Retrieved 2019-10-27.
  2. "UD". www.urbandevelopment.co.uk. Archived from the original on 2019-03-07. Retrieved 2019-10-28.
  3. "Archived copy". Archived from the original on 2019-10-27. Retrieved 2019-10-28.CS1 maint: archived copy as title (link)
  4. "Caroline International announces new partnership with Mixtape Madness". www.musicweek.com. Archived from the original on 2019-10-27. Retrieved 2019-10-28.
  5. "OverYourHead | Mixtape Madness – 'The Beginning'". Archived from the original on 2019-10-27. Retrieved 2019-10-28.
  6. "caroline international x mixtape madness". caroline international | the independent music distribution and services solution. 2019-04-02. Archived from the original on 2019-10-27. Retrieved 2019-10-27.
  7. "10 UK rap artists to watch in 2018". FACT Magazine: Transmissions from the underground. 2018-01-04. Archived from the original on 2019-05-25. Retrieved 2019-10-28.
  8. "The Butterfly Effect Festival Is Coming To London In July 2018: All The Info You Need". Capital XTRA. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  9. "caroline international x mixtape madness". caroline international | the independent music distribution and services solution. 2019-04-02. Archived from the original on 2019-10-27. Retrieved 2019-10-28.
  10. FIFA.com. "FIFA eWorld Cup 2019 - News - Ten things to know ahead of the FIFA eWorld Cup - FIFA.com". www.fifa.com. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  11. "10 أشياء يجب أن تعرفها قبل انطلاق بطولة FIFA eWorld Cup". arabia.eurosport.com. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  12. FIFA.com. "FIFA eWorld Cup 2019 - News - 'MoAuba' crowned FIFA eWorld Cup champion - FIFA.com". www.fifa.com. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  13. FIFA.com. "FIFA eWorld Cup 2019 - Noticias - 'MoAuba' conquista el título Londres - FIFA.com". www.fifa.com (in Spanish). Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  14. FIFA.com. "FIFA eWorld Cup 2019 - Infos - "MoAuba" couronné à Londres - FIFA.com". www.fifa.com (in French). Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  15. "Kenny Allstar is bringing the UK drill scene together". Red Bull. Archived from the original on 2019-04-21. Retrieved 2019-10-28.
  16. "M Huncho gives 2 for price of 1 in 'Council Flat/Calm Days' from '48 Hours'". Plugsville. 2018-10-01. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  17. "MK The Plug and M1 On The Beat are UK drill's brightest hope". FACT Magazine: Music News, New Music. Archived from the original on 2019-07-13. Retrieved 2019-10-28.
  18. "Unknown T releases visuals for energetic anthem 'Homerton B'". Plugsville. 2018-08-22. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  19. "Kenny Allstar calls in M Huncho for 'Solo' for second 'Block Diaries' single". Plugsville. 2018-09-11. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  20. "Archived copy". Archived from the original on 2019-10-25. Retrieved 2019-10-28.CS1 maint: archived copy as title (link)
  21. "The 10 best UK rap tracks of 2017". FACT Magazine: Transmissions from the underground. 2017-12-18. Archived from the original on 2019-04-13. Retrieved 2019-10-28.
  22. "Interview: Unknown T Is Doing Homerton Proud". Complex. Archived from the original on 2019-08-25. Retrieved 2019-10-28.
  23. "Chief Keef, Skengdo & AM feature in 'Pitbulls' in Chicago to London link up". Plugsville. 2018-09-29. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
  24. "Archived copy". Archived from the original on 2019-08-21. Retrieved 2019-10-28.CS1 maint: archived copy as title (link)
  25. "UK Drill Star Loski Drops New "Calm Down" Visual". Complex. Archived from the original on 2019-10-28. Retrieved 2019-10-28.
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