Mission Foods

Mission Foods was founded as a subsidiary of Grupo Maseca (now Gruma) in California in 1977 as a brand name to sell the company's tortillas in the American marketplace. A tortilla manufacturing plant was opened in Dallas in 1982. It is now one of the world's largest producers of flatbread, tortilla and corn flour products with factories in North and Central America, Europe, Asia and Australia.[1] Mission Foods launched the Mission brand in Australia in 2009 with a plant located in Epping, Victoria.

In January 2009, Australian media reported Mission Foods had agreed on a sponsorship deal with Australian Rules Football club the Western Bulldogs. The deal is worth $4.5 million over 3 years.[2]

Mission sponsored a tortilla factory attraction between 2001 and 2011 in the then-named Disney California Adventure Park theme park. The factory demonstrated tortilla production on a miniaturized, low-speed automated production line, provided samples of tortillas, and demonstrated recipes to park guests.

Mission Foods is a major netball sponsor. They have sponsored both Queensland Firebirds team and Netball Singapore. They have sponsored several international netball tournaments hosted in Singapore under including the 2011 World Netball Championships, the 2014 Asian Netball Championships and the Netball Singapore Nations Cup. In April 2019, Mission Foods was announced as a partner of McLaren Racing for both the Indianapolis 500 and Formula One

Mission Foods has a range of tortilla products ranging from the traditional corn and flour tortillas to whole wheat and flavored varieties. Most of Mission Foods products are classified as kosher. Mission also sells several varieties of tortilla chips.

• Mission Foods Website

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