Midget Gems

Midget Gems (or Midgetgems) are chewy, firm sweets similar to wine gums but much harder. They are manufactured from sugar and glucose syrup, corn starch and/or various other starches, animal gelatin, and various colourings and flavouring.

Midget Gems were extremely popular in the North of England and were one of The Lion Confectionery Company's biggest selling brands. In 1995 the company joined forces with Cadbury Trebor Bassett brand Maynard's to market the sweet across the country.[1]

Midget Gems

At the time the sweet was re-branded under the Maynard's banner, the black Midget Gems were changed from liquorice flavour to blackcurrant, but only in the bagged product - those sold loose, from jars and boxes, remain liquorice.

A leading selling point for Midget Gems is that they were often sold loose from a jar or barrel. This made them inexpensive and helped bolster their popularity.[2]

Midget Gems are produced by a wide variety of other companies. Glisten Confectionery manufacture them under their Victoria brand, and in 2007 announced that they were removing all artificial colours and flavourings from the sweets.[3] Many supermarkets and stores such as Asda,[4] Tesco,[5] Marks and Spencers, and Sainsbury's manufacture their own versions.

The sweet is so popular that Liverpool Football Club at one point sold their own branded tubs of Midget Gems,[6] and the sweet frequently appears in lists of "Favourite sweets".[7]

Midget Gems are now sold in wide variety of colours and flavours, adding to the choices consumers have when purchasing them.