Meru Cabs

Meru Cabs is a ridesharing company based in Mumbai, India.[1] It provides cab booking facilities through calls, website, Messenger bot on Facebook, Google Maps or through a mobile app. It accepts payments through cash or multiple wallet options.[2] [3] Meru Cabs integrated their cab service with Google Now which will send passengers reminders for cab pickups, alerting them if they wish to book a cab based on their location and other information through Now Cards within the Google app.[4][5]

Meru Cabs
Private
Traded asRely on us
IndustryTransport
FoundedMumbai, India (April 2007 (2007-04))
FounderNeeraj Gupta
Headquarters
Mumbai
,
India
Number of locations
23 cities (2015)
Area served
India
BrandsMeru, MeruFlexi, Hatchback, Sedan, Suv.
ServicesVehicle for hire
Number of employees
500–1001
Websitewww.meru.in

History

Meru cab was founded by Neeraj Gupta in Mumbai on April 2007 by raising funds against an equity stake in the company from India Value Fund (IVF), which is a private equity fund with a corpus of over US$1.4 Billion.[6] [7] On 2 February 2014, Google Now and Meru Cabs announced a partnership to provide instant alerts to customers.[8] Meru cabs partnered with French taxi service provider Taxis G7 to provide taxi services globally.[9][10]

In January 2016, Meru cabs started ride sharing options in New Delhi.[11] They branched out from their traditional green Radio Taxis to open categories of Hatchback, Sedan and SUV in January 2017. Meru is the only taxi service that does not use dynamic pricing; this plays as a key differentiator.[12]

References
  1. Supraja Srinivasan. "Taxi operator Meru Cabs looks to turn to B2B clients". The Economic Times, 9 April 2018
  2. Niharika Sharma "Ola, Uber drivers' strike on 19 March: Here are 5 other taxi apps that may come to your rescue" . DNA, 17 March 2018
  3. "Meru Wallet".
  4. "Meru Cabs integrates with Google Now".
  5. Niharika Sharma "Ola, Uber drivers' strike on 19 March: Here are 5 other taxi apps that may come to your rescue" . DNA, 17 March 2018
  6. Kalpana Pathak & M Saraswathy. " Didn't think Ola Cabs and TaxiForSure would last long, concedes Meru founder". Business Standard, Febaruary 2, 2015
  7. "Funding".
  8. "Meru Cabs mobile app now integrates Google Now". Tech2.
  9. "Meru Cabs goes global, ties up with France's Taxis G7 to provide services abroad - Firstpost". Firstpost. Retrieved 29 October 2015.
  10. "Meru partners Taxis G7 to run taxis on common app". The Times of India.
  11. "Wings Travel acquires Bookmycab; international expansion planned". MediaNama. Retrieved 2 April 2016.
  12. Srinivasan, Supraja (2017). "Meru Cabs creates 3 new categories to fend off competition". The Economic Times. Retrieved 2 November 2017.
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