Mavis Amankwah

Mavis Amankwah (born 28 August 1974) is a British-Ghanaian entrepreneur, businesswoman and diversity ambassador, specialising in marketing, public relations, diversity communications and business start up & sustainability.

Mavis Amankwah
Born (1974-08-28) 28 August 1974
East London, England
NationalityBritish-Ghanaian
OccupationBusiness owner
Websitemavisamankwah.com

In 2002, Amankwah set up the communications arm of Rich Visions after noticing a gap between large corporations/companies and traditionally hard-to-reach ethnic communities in the UK. As well as Rich Visions, Amankwah has several other businesses to her name.

In 2009, Mavis launched another arm of the agency; Rich Visions Small Business (RVSB). RVSB has also helped small businesses secure around £6m in low-interest loans.

Amankwah has been listed in the trade magazine PR Week's PowerBook[1] for six consecutive years between 2009–2015.

Early life and education

Amankwah was born in Newham, East London to a Ghanaian family.

Career

Rich Visions

In 2002 Amankwah founded start up marketing and PR communications agency Rich Visions which focuses on reaching ethnic communities. They have created campaigns for among others Comic Relief,[2] and Digital UK TV switchover.[3]

Business Ambassador

In January 2013, Amankwah was appointed as the Business Ambassador[4] for a social enterprise called Positive Inclusions. Positive Inclusions were working on the Start Up Loans Scheme as one of the official "Delivery Partners".[5]

Young UpStarts

Mavis was featured on a programme called 'Young UpStarts' which was aired on satellite TV channel London Live on 15 June 2014. Mavis was seen mentoring and guiding a young lady on her journey into the world of business ownership.[6]

Media coverage

Amankwah has been featured in over 200 press titles including[7][8][9][10][11] The Telegraph[12], Virgin[13], The Drum[14], The Guardian[15], The Voice[16] to PR Week.[17][18][19] She has been included in PR Week's Powerbook for five consecutive years (2009–2015). Amankwah was most recently featured in The Mirror [20] as part of it’s new Black Britain 2020 campaign.

Accolades

In 2012, she won two awards out of four nominated categories at the first annual Women4Africa Awards (Business Woman of the Year and Entrepreneur of the Year).[21]

In 2012, Amankwah judged for the Ghana UK-Based Achievement Awards (GUBA).[22]

References
  1. "Mavis Amankwah's 2015 entry in PR Week's Powerbook". PR Week. Retrieved 1 January 2013.
  2. "Comic Relief appoints Rich Visions to raise awareness of projects in Africa". PR Week. Retrieved 21 February 2011.
  3. "Digital UK appoints Rich Visions to prepare ethnic consumers for digital switchover". PR Week. Retrieved 5 May 2011.
  4. "Mavis Amankwah becomes Positive Inclusions Business Ambassador". Positive Inclusions. Archived from the original on 11 November 2013. Retrieved 1 January 2013.
  5. "Start Up Loans Delivery Partners Network". Start Up Loans. October 2013.
  6. http://www.londonlive.co.uk/programmes/8-debate/cf9d3e06
  7. "'Wonder Woman Extraordinaire': Mavis Amankwah, Rich Visions". Ventures Africa. Retrieved 3 June 2012.
  8. "Inspirational Women – Mavis Amankwah – Managing Director – Rich Visions". We Are The City. Retrieved 20 May 2010.
  9. "Inspirational PR Guru, Mavis Amankwah Reveals Her Childhood Traumas". Diva Scribe. Retrieved 1 January 2012.
  10. "Mavis Amankwah: Ghana's PR Guru…". Me Firi Ghana. Retrieved 24 February 2012.
  11. "Profile: Mavis Amankwah, MD, Rich Visions". ReConnect Africa. Retrieved 1 January 2010.
  12. Burn-Callander, Rebecca. "Would your SME survive without your top staff member?". The Telegraph. Retrieved 26 June 2020.
  13. Coleman, Alison. "Why entrepreneurs should embrace failure in 2016". Virgin.
  14. "The business case for reaching and engaging with diverse communities". The Drum. Retrieved 26 June 2020.
  15. Dudman, Jane. "'There was a gap in the market for a PR agency to build communications between public sector organisations and hard-to-reach communities'". London: The Guardian. Retrieved 10 April 2010.
  16. "Ten Years at the Top of the PR Chain". The Voice. Retrieved 21 May 2012.
  17. "Industry fails to value diversity of background, research finds". PR Week. Retrieved 10 June 2010.
  18. "Profile: Mavis Amankwah, managing director, Rich Visions". PR Week. Retrieved 1 September 2009.
  19. "29 under 29: Framing the stars of the future". PR Week. Retrieved 14 October 2009.
  20. Motune, Vic. "'I want to be the first black female Dragon on Dragons' Den'". The Mirror. Retrieved 25 June 2020.
  21. "Women4Africa's 2012 Winners". Women4Africa. Retrieved 1 January 2012.
  22. "2012 JUDGES". GUBA Awards.co.uk. Archived from the original on 11 November 2012. Retrieved 9 November 2012.


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