Margaret Johnson (advertiser)

Margaret Johnson is the executive creative director and partner at Goodby, Silverstein & Partners.[1] She is the first new partner in over a decade and the agency's first-ever female partner.[1] In 2012, Business Insider recognized Johnson as the 10th most powerful woman in advertising.[1]

Margaret Johnson
EducationUniversity of North Carolina -

BA in Journalism and Mass Communication

Portfolio Center -

Art Direction Degree
OccupationExecutive Creative Director, Partner
EmployerGoodby, Silverstein & Partners (1996 - Present)

The Richards Group (1993-1996)

Leonard, Monahan, Lubars & Kelly

Early life

Johnson graduated from University of North Carolina with a B.A. in journalism and mass communication.[2] She then went on to obtain a degree in art direction at the Portfolio Center in Atlanta, Georgia.[2]

Career

Johnson's first job was as a freelancer at Leanord Monohan Lubars & Kelly where she worked closely with her idol, Jeremy Postaer.[3] At this Rhode Island based agency, Johnson worked on accounts like Keds Shoes and Polaroid.[4]

Johnson then moved to The Richards Group in Dallas, Texas where she applied her expertise to the work of video games such as Doom and Quake.[2]

After a couple of years at The Richards Group, Johnson accepted a position at Goodby Silverstein & Partners. She was advised to join Goodby, Silverstein & Partners by acquaintances met during her time with Leanord Monohan Lubars & Kelly.[5]

Notable works

In the course of her time working with Goodby, Silverstein & Partners, Johnson has worked on a majority of the firm's agency accounts.[5] She was a major contributor to advertising campaigns of Haagen-Dazs, Yahoo!, and Logitech.[6]

In 2008, Johnson produced a short film titled "Dunkumentary", which featured at the Short Film Corner at Cannes.[2] She is currently working on a novel titled "Don't Kid Yourself" with her husband, Josh McHugh.[3]

Personal life

In April 2013, Johnson launched Out the Window, a blog which documents things she sees from her car window.[7]

References
  1. "Meet The 30 Most Powerful Women In Advertising". Business Insider. Retrieved 2015-10-10.
  2. "Goodby Silverstein & Partners | Full-Service Creative Agency". goodbysilverstein.com. Retrieved 2015-10-10.
  3. "Fast Chat: GS+P's First Female Partner Margaret Johnson". AdWeek. Retrieved 2015-10-10.
  4. "Goodby Silverstein Elevates Veteran Creative Margaret Johnson". adage.com. Retrieved 2015-10-10.
  5. "How'd You Get In: Margaret Johnson | articles". ihaveanidea.org. Retrieved 2015-11-07.
  6. "Six Things You Didn't Know About Goodby Silverstein's Margaret Johnson". adage.com. Retrieved 2015-10-10.
  7. "Six Things You Didn't Know About Goodby Silverstein's Margaret Johnson". adage.com. . Retrieved 2015-10-10.
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