Marfeel

Marfeel was established in 2011 in Barcelona by Xavi Beumala, and Juan Margenat; Beumala was an Adobe employee, while Margenat was a civil engineer active in Barcelona's startup scene.[3][4][5] Shortly after its establishment, Marfeel was a competitor at The TechCrunch Barcelona Meetup, a competition it eventually won.[6][7] Prior to requesting its first funding, the company was accepted in two startup accelerators: Wayra, Telefónica's's accelerator and SeedRocket.[8][9][10] The initial idea came as Beumala noticed that most websites, when displayed in mobile devices or tablets, offered a rather impractical duplicate of their desktop version.[4] Beumala and Margenat, both avid technology fans, thought that they could combine these interests to create a business solution to the problem.[11]

Marfeel raised $2 million in 2013, in a Series A round. The round was led by Nauta Capital, with Elaia Partners, BDMI, and Wayra also investing.[3][12] After announcing a 300% growth in 2015, Marfeel was listed in The Next Web's European Tech5 in March 2015.[13][14] In January 2015 Marfeel became a certified Google partner, becoming Spain's first Google recommended mobile vendor.[15] The company initiated a Series B funding round in late 2015, receiving a sum of $3.5 million.[16] Marfeel aimed at using the funding to open an office in New York, expand its business the United States, and improve its technology.[17][18][19]

In February 2016, Marfeel has become an official collaborator on Google's Accelerated Mobile Pages (AMP) Project,[20] simplifying the new solution's publisher implementation process and allowing deep linking into publisher's own mobile properties, directly from search engine results.[21]

In April 2016, TechCrunch announced Marfeel's full support for Facebook's newly-launched Instant Articles,[22] providing a mobile publishing format that enables news publishers to distribute articles to Facebook's app, loading and displaying content significantly faster than the standard mobile web, within Facebook itself. Marfeel customer websites are fully Instant Articles- enabled and optimized.

In April 2016, Marfeel was named a Gartner's Cool Vendor[23] in Mobile Marketing, 2016, recognizing the company's 360 mobile solution for content publishers as innovative, Impactful & Intriguing.[24]

In November 2019, Google awarded Marfeel the 2019 Innovation Award at their annual Google Certified Publisher Partner Summit for MarfeelPush, an automated, AI-driven push notification system for publishers.

In May 2020, The Drum awarded Marfeel as the Best Overall Technology for Programmatic Trading, thanks to their work with publisher partner Euronews.

Marfeel is also known for hosting industry events such as Convergence New York and TechXPublisher Talks, featuring key players in the tech and media worlds, including Google, Complex, Leaf Group, Refinery 29, and Digiday.

Marfeel has developed a multi-faceted platform that creates a highly-performant mobile website for online publications, optimizing the traffic, engagement, and monetization of their website. The publisher's website is automatically converted and their content adjusted in order to be user-friendly and allow easier reading, resulting in optimized monetization through mobile advertising.[19][25] A result of easier reading is an increase in reading time and page views by users, which results in an increase of advertisement revenue for publishers.[10][26] The platform utilizes programmatic advertising technology and Real-time bidding to facilitate higher revenue through its platform.[27] Marfeel's platform looks and feels like a mobile app, but it isn't one. Instead, it works within the browser and the websites' users do not have to download it.[11] This is also what's known as a Progressive Web App, a term coined by Google to "build better experiences across devices and contexts within a single codebase".

Marfeel also gives full control of the mobile experience so that publishers can make whatever changes they feel are necessary with a suite of tools. Technology such as LeroyMarfeel gives publishers who are not tech-savvy the tools to change the website look & feel, add analytics providers, modify ad positions and providers, and deliver push notifications. For more advanced changes, Marfeel has opened up their source code for full-stack developer teams. The Marfeel platform allows publishers to build without limits and deploy without downtime.

Marfeel was recommended by Google as a supplier of website display optimization, thus becoming the first Spanish startup to be certified by Google for a mobile design solution.[28] Well known clients of Marfeel include The Washington Times, DMG Media Ireland, El Confidencial, The South African, Proceso.mx, and 01net.[28][29][30][31][32]

• Official Website