Magic Shave

Magic Shave is a brand series of chemical depilatory shaving-related products and other personal care products.[1] It was created by Loreal's skincare division, Softsheen and Carson, in order to reduce skin inflammation, irritation and razor bumps which commonly occurs among black and African-American men.[2][3]

Magic Shave
TypeChemical depilatory, shaving powder, shaving cream
ManufacturerSoftsheen and Carson
Country of originUnited States
Introduced1901 (1901)
VariantsFragrants, Sensative Skin, Skin Conditioning
Websitewww.softsheen-carson.com/magic-shave 

Advertising

Recent advertising

Beginning in May 2016, they began a "Team Up" with Marvel advertising their products with an advertisement comic starring Luke Cage in many issues, including the extremely popular[4] Captain America: Steve Rogers #1[5][6][7]

References
  1. Grossman, Anna Jane (March 8, 2007). "The New Niche: Hair Care for Men Without". New York Times.
  2. Loreal brand page for Softsheen and Carson
  3. XXL Magazine
  4. Time Magazine on Captain America: Steve Rogers #1
  5. Bleeding Cool News - David Walker And Dale Keown Advertise Magic Shave With Luke Cage
  6. Laughing Place - Magic Shave Partners with Marvel's Luke Cage
  7. Drug Store News - Magic Shave Enlists Luke Cage


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