Maddy Dychtwald

Maddy Dychtwald is author, speaker, and an expert in the field of changing demographic trends that shape the marketplace and the workplace. She has written on the economic ascent of women, including how it will transform financial services, healthcare, and consumer marketing. Dychtwald was recognized by Forbes in 2020 as one of the top fifty female futurists globally.[1]

Maddy Dychtwald
OccupationAuthor, professional speaker, and thought leader.
Spouse(s)Ken Dychtwald
Websitemaddydychtwald.com

In 1986, Maddy co-founded Age Wave,[2] the world's leader in understanding and addressing the far-reaching impacts of our aging population. The Age Wave team has worked with more than half of the Fortune 500 in industries ranging from healthcare and medical technology to financial services and consumer marketing.

Dychtwald has given presentations across multiple industries, including health, energy, financial, marketing, non-profit, and education.[3]

Dychtwald has been featured in various media outlets including: Bloomberg Businessweek,[4] Forbes,[5] Newsweek,[6] U.S. News & World Report,[7] and TIME.[8] She is an ongoing contributor to the Wall Street Journal’s Retirement Expert Panel where she authored the top wealth-management expert post for 2017 and 2018 based on reader traffic.[9] She also regularly contributes to HuffPost, thirdAGE, and caring.com.

Together with her husband Dr. Ken Dychtwald, Dychtwald received the prestigious Esalen Prize in 2016 for outstanding contributions to advancing the human potential of aging men and women worldwide. She is also a founder of the nonprofit organization Women Against Alzheimer's and serves as a board member of the BrightFocus Foundation, which funds early stage research to eradicate diseases of the brain and eye.

Personal life

Dychtwald is a graduate of New York University. A working mom for much of her adult life, Maddy is now an empty nester. She is passionate about her family as well as about longevity as both a demographic phenomenon and a personal journey

Books
  • Dychtwald, Maddy; Larson, Christine (2010). Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better. Hyperion. ISBN 9781401341022. The book explores how women are the major change agent of the decade to come.
  • Dychtwald, Maddy (2003). Cycles: How We Will Live, Work, and Buy. Free Press. ISBN 9780743226141. (republished August 2008, Free Press, ISBN 9780743226158). The book was given 2004 Book of the Year award by the National Community Colleges Association.[10][11]
  • Dychtwald, Ken; Dychtwald, Maddy; Zaboski, Dave; Zaboski, Grace (2008). Gideon's Dream: A Tale of New Beginnings. Illustrated by Dave Zaboski. HarperCollins Publishers. ISBN 9780061434976. The book received the Grand Seal of Approval,[12] which is a special honor from GRAND Magazine,[13] a magazine for grandparents.[14] Maddy co-authored this illustrated children's book on personal reinvention.

Dychtwald is currently writing a new book that combines her professional and personal passions: Ageless Aging (available 2021)

Research Projects

Women & Financial Wellness: Beyond the Bottom Line, 2018.[15] Committed to seeing women clients through customized financial solutions that consider their individual life journeys, wants and needs, Age Wave produced Women & Financial Wellness: Beyond the Bottom Line, conducted in partnership with Bank of America Merrill Lynch. The study surveys more than 2,000 women and 1,000 men on their financial needs, preferences, priorities and challenges.

A New Era of Women and Financial Planning, 2011.[16] LPL Financial and Age Wave partnered to launch a research initiative to discover how to best empower financial advisors to grow their business among women and their families. This initiative was designed to go beyond existing studies by developing actionable insights to help financial advisors better meet the needs of women and couples. This multifaceted investigation, drew upon the experience and insights of multidisciplinary experts and a survey of 1,000 women and men nationwide.

The Allianz Women, Money, and Power Study, 2006.[17] This study was conducted to better understand women's relationship with money and investing. The study included a survey of over 3,000 women and men conducted by Harris Interactive. The study revealed 5 distinct types of relationships between women and money.

Retirement at the Tipping Point: The Year That Changed Everything, March 2009.[18] The recent economic reckoning has created vast financial losses and uncertainty during the last year, triggering all generations to reassess the funding, timing and purpose of retirement. To learn precisely how these disruptions have altered Americans' retirement hopes, worries, and needs, Age Wave launched this national survey among 2,082 respondents spanning four generations. The results uncovered mounting fears and shifting plans, but also a renewed focus on what's important and an optimistic outlook about the possibilities for retirees' new role in American life.

SunAmerica Re-Visioning Retirement and SunAmerica Retirement Re-set Studies, 2001, 2011.[19] Age Wave, working in collaboration with SunAmerica, completed a groundbreaking study of the past, present, and future of retirement. This breakthrough research indicated that there are four distinct segments that now define the contemporary U.S. retirement experience: Ageless Explorer, Comfortably Content, Live for Today, Sick and Tired. Ten years later, SunAmerica and Age Wave rejoined forces to launch a new initiative, the SunAmerica Retirement Re-Set Study, to reveal how the mindset, family dynamics, lifestyle expectations, and financial planning for retirement have changed in the past decade.

References
  1. https://www.forbes.com/sites/blakemorgan/2020/03/05/50-leading-female-futurists/#73b64cf28c90. Retrieved 2020-04-13. Missing or empty |title= (help)
  2. "About Agewave - The Team". Agewave.com. Retrieved 2012-04-30.
  3. "Maddy Dychtwald – About Maddy". Maddydychtwald.com. Retrieved 2012-04-30.
  4. Dychtwald, Maddy (2010-05-11). "Book Excerpt: Women's Economic Power". BusinessWeek. Retrieved 2012-04-30.
  5. "Forbes.com - Small Business News and Information". Smallbusiness.forbes.com. Retrieved 2012-04-30.
  6. Rana Foroohar (2010-06-13). "Why Companies Need to Cater to Women". The Daily Beast. Retrieved 2012-04-30.
  7. "David Brooks Was Wrong on Sandra Bullock - Bonnie Erbe". usnews.com. 2010-04-12. Retrieved 2012-04-30.
  8. Luscombe, Belinda (2010-11-22). "Woman Power: The Rise of the Sheconomy". TIME. Retrieved 2012-04-30.
  9. Lourosa, Cristina (2018-01-08). "5 Top Wealth-Management Posts of 2017 from the Experts Blog". WSJ. Retrieved 2018-05-15.
  10. "NEW Leadership Summit 2011 - Network of Executive Women". Newonline.org. Retrieved 2012-04-30.
  11. "Maddy Dychtwald – Cycles: How We Will Live, Work, and Buy". Maddydychtwald.com. Retrieved 2012-04-30.
  12. "Maddy Dychtwald – Gideon's Dream: A Tale of New Beginnings". Maddydychtwald.com. Retrieved 2012-04-30.
  13. "grandmagazine.com". grandmagazine.com.
  14. "GRAND Seal of Approval". Goatmilkstuff.com. 2009-07-27. Retrieved 2012-04-30.
  15. "Age Wave Women's Study". Merrill Lynch. Retrieved 2018-05-15.
  16. "Closing Keynote Presentation: A New Era of Women and Financial Planning | Women Advisors Forum Southern California 2012". Financial-planning.com. 2011-11-17. Retrieved 2012-04-30.
  17. "Women, Money, and Power". Allianz Life. Retrieved 2012-04-30.
  18. "Archived copy" (PDF). Archived from the original (PDF) on 2011-10-17. Retrieved 2012-04-27.CS1 maint: archived copy as title (link)
  19. "SunAmerica Retirement Re-Set « Retirement Reset". Retirementreset.com. Archived from the original on 2012-04-24. Retrieved 2012-04-30.
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