LoginRadius

LoginRadius Inc. is a cloud based SaaS Customer Identity Access Management platform based in Vancouver, British Columbia, Canada.[1] It was established in 2012.

LoginRadius, Inc.
Private
IndustrySaaS, Identity and Access Management, Registration, Social login, Personalized Marketing
FounderDeepak Gupta & Rakesh Soni
Headquarters
Vancouver, British Columbia
,
Canada
Number of locations
Canada, United States, India
Area served
Worldwide
Number of employees
110
Websitewww.loginradius.com

History

LoginRadius was started in 2012 by two friends Deepak Gupta and Rakesh Soni as a social login widget.[2] In an interview, Soni said the duo started the company after recognizing the hassles of registration on websites and their negative effects of conversion rates.[3]

In June 2020, LoginRadius integrates permission control tools to support GDPR and to protect data flows for European citizens.[4]

Platform

According to the company, the LoginRadius platform has 200 pre-built integrations[5] for different customer relationship management, ad platform, and email marketing tools.[6] The platform is involved in the collection of customer data through traditional email based registration and through social profile data. Acquired customer data is secured in a cloud based storage. LoginRadius also provides a Single Customer View with customer data aggregated to one record. Organizations using the LoginRadius platform can integrate it with marketing tools.

References
  1. "Identity Specialist Tech Provider LoginRadius Gets $17 Million Series A". Wall Street Journal. 2018-07-25. ISSN 0099-9660. Retrieved 2019-07-04.
  2. "India will have 50 bn digital identities in 5 years: LoginRadius CEO Rakesh Soni". Techcircle. 2018-08-14. Retrieved 2019-07-04.
  3. "Startup of the Week – LoginRadius". Calgary Herald.
  4. "LoginRadius Launches Consent Management to Support the EU's GDPR Compliance". Security Boulevard. 29 May 2020. Retrieved 24 June 2020.
  5. Mathur, Nandita (2019-06-09). "Startups that make travel safe, fun for women, help manage client identities". LiveMint (Press release). Retrieved 2019-07-06.
  6. "LoginRadius CIAM for 3rd-Party Integrations". LoginRadius. Retrieved 2019-07-04.
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